How To Create & Optimize Your YouTube Channel

How To Create & Optimize Your YouTube Channel

Subsequent to Google, YouTube is among the strongest search engines like google and yahoo at present.

Boasting over 120 million users day by day, YouTube is a major driver of views and engagement to the world’s huge library of video content material.

With a lot visitors potential, it’s no surprise that content material creators flock to YouTube to get extra eyes on their very own content material.

And with search engine optimisation, optimizing a YouTube channel is now simpler than ever.

On this information, I’ll stroll you thru creating and optimizing your personal YouTube channel.

Step 1: Decide The Focus Of Your YouTube Channel

Earlier than you instantly soar into launching a YouTube channel, pause.

Take a while to plan the main focus of your channel, who you need to goal, and what content material you need to create.

Having a transparent path on the place you need to take your channel will aid you in some ways. It would aid you:

  • Set up a transparent model identification to your channel.
  • Determine areas of curiosity to your viewers and plan your content material.
  • Analysis related search engine optimisation key phrases and optimize your channel.
  • Create content material that speaks to the wants of your viewers.
  • Develop a laser-focused monetization technique.
  • Keep consistency in your model voice, content material, and promotions.

You can too try different YouTube channels for inspiration.

Or, in case you’re making a channel to your current enterprise, take into consideration how the channel will tie into your current services or products.

After I was daydreaming about beginning my very own YouTube channel, I began interested by the kinds of matters I wished to cowl and the kinds of folks I wished to succeed in.

I knew I wished to face out towards the ocean of different video content material creators and create content material that spoke to my ultimate viewers.

Since I do know search engine optimisation and have a knack for instructing content material writing, I made a decision to deal with creating content material for aspiring search engine optimisation writers and freelancers. Thus, The Confident Content Writer was born.

Step 2: Select A Identify For Your Channel

YouTube solely means that you can change your YouTube channel identify 3 occasions each 3 months (90 days), so it’s vital to decide on a reputation you’ll possible need to persist with.

Not solely will this aid you keep away from altering it a number of occasions, however having a longtime identify will help you construct belief with customers (by means of constant branding).

In case you have created a YouTube channel that’s associated to an current enterprise, it’s beneficial that the brand new channel identify is much like your current enterprise identify. Once more, for model consistency!

If you’re creating a private channel, you possibly can identify it no matter you need.

Nevertheless, your channel identify does quite a bit by way of telling customers what your channel is about (and it might have search engine optimisation worth as effectively).

For instance, earlier than I got here up with the identify for The Assured Content material Author, I thought-about utilizing my first and final identify.

Nevertheless, my identify doesn’t have a lot recognition, and it doesn’t point out what my channel is about. I wished customers to know that my channel is all about content material writing.

It’s okay if the identify isn’t excellent – or if you need to change it sooner or later. I simply advocate giving it some thought to serving to you keep away from a large rebrand or complicated your viewers.

Step 3: Create Your YouTube Channel

Creating the precise YouTube channel could be very simple. All you want is a Google account.

You’ll be able to join a YouTube channel by means of your current Gmail electronic mail deal with, or you possibly can create a new one. After getting a Gmail account, transfer on to the following steps

To create a Private YouTube channel:

  • Register to YouTube.com through your Gmail electronic mail deal with.
  • Click on your profile image after which choose “Create a channel.”
  • YouTube will present the following steps for making a channel.
  • Verify the small print (whereas logged into your Google Account) and make sure to create your channel.

To create a Enterprise YouTube channel:

That is the method for making a YouTube channel that may have multiple proprietor or collaborator.

You’ll be able to then join this new channel to an current Brand Account (in case you have one).

  • Register to YouTube.com.
  • Go to your channel list.
  • Create a brand new channel or use an current Model Account.
  • Create a channel by clicking Create a brand new channel. Based on Google:

“Create a YouTube channel for a Model Account that you simply already handle by selecting the Model Account from the listing. If this Model Account already has a channel, you possibly can’t create a brand new one. When you choose the Model Account from the listing, you’ll be converted to that channel.”

In the event you want extra assist organising your YouTube channel, Google encourages you to ask the community.

Step 4: Customise Your Channel

Log into your YouTube channel to see a number of areas to customise your channel. Choose Customise channel within the higher right-hand nook.

You will notice the next tabs: Format, Branding, and Fundamental data. Every of those tabs incorporates varied fields so that you can customise your channel, add graphics, and extra.

Listed below are a number of the fields I recommend having a look at.

Channel Trailer

You’ll be able to add a customized trailer for customers who haven’t but subscribed to your channel. Right here’s the best way to create a trailer.


That is the featured picture that exhibits up in your YouTube channel (the circle on the higher left-hand nook).

You’ll be able to add a picture straight out of your desktop or cell system to vary the image. It’s beneficial to make use of an image that’s a minimum of 98 x 98 pixels and 4 MB or much less.

Banner Picture

The banner seems throughout the highest of your channel. This picture needs to be eye-catching and, ideally, rapidly point out what your channel is about.

For one of the best expertise throughout all units, use a banner picture that’s a minimum of 2048 x 1152 pixels and 6 MB or much less.

YouTube banner exampleScreenshot from YouTube.com, March 2023

Deal with

YouTube now permits creators to create customized handles (i.e., a customized URL tail) for his or her channel.

This could sometimes be your channel identify, separated by hyphens (e.g., /confident-content-writer). Attempt to hold your deal with as concise as attainable.


The outline part incorporates textual content that tells your viewers what your channel is about. You need to catch customers’ consideration straight away.

Some greatest practices embody:

  • Open with a “hook” or fast greeting, like “Welcome to my channel!”
  • Introduce your self. Inform customers who you might be and what matters you cowl.
  • Ask a query or embody a call-to-action that prompts customers to need to be taught extra, like “Need to be taught extra about search engine optimisation? Try my movies!”
  • Add URLs to associated assets, like your web site, Fb Group, or course.
YouTube video description exampleScreenshot from YouTube, March 2023


The main points part is the place you possibly can embody your contact electronic mail deal with (for enterprise inquiries, and many others.) and your location. You’ll be able to select to exclude an electronic mail deal with if you want.


The hyperlinks part permits you to add hyperlinks to different web sites, assets, and many others. You’ll be able to add a hyperlink to your weblog, course, contact web page, and extra.

Step 5: Use YouTube search engine optimisation Instruments

TubeBuddy is among the most useful YouTube search engine optimisation instruments I’ve been capable of finding, and I exploit it each day.

It really works as a Chrome extension and offers key phrase suggestions, key phrase stats, tag suggestions, competitor insights, and a lot extra.

Keyword Explorer is the primary function I exploit to seek out potential key phrases based mostly on relevance, quantity, and competitors degree. You need to use stated key phrases in your video title, description, and tags.

TubeBuddy YouTube SEO toolScreenshot from TubeBuddy YouTube search engine optimisation software, March 2023

The SEO Studio function additionally offers suggestions for optimizing your video upon add. TubeBuddy will then provide you with a “rating” of how optimized your video is for YouTube search.

VidIQ and Semrush even have video search engine optimisation options that aid you discover potential key phrases, determine alternatives through competitor analysis, monitor developments, create thumbnails, and “rating” your video’s search engine optimisation.

Step 6: Plan Your YouTube Video Content material

After getting a YouTube search engine optimisation software in your arsenal, planning your video content material turns into a lot simpler.

I don’t advocate guessing with regards to video matter ideation; you’ll simply find yourself spending a ton of time making a video that doesn’t rank.

Use YouTube search engine optimisation instruments to seek out high-volume, mid-to-low competitors key phrases that translate into nice video matters to your channel.

I exploit TubeBuddy’s Key phrase Explorer to generate new video concepts on a virtually month-to-month foundation.

Then, I add these key phrases (together with their search quantity and competitors degree) right into a spreadsheet.

I then seek for videos ranking for these keywords to determine associated key phrases, well-optimized titles, tags, and different components to contemplate for my video.

The result’s a working listing of video concepts I can pull from each month.

Step 7: Create Video Scripts And Outlines

One of many keys to nice YouTube search engine optimisation is viewer retention. The longer viewers watch your video, the higher the algorithm “views” your content material and ranks it within the YouTube search outcomes.

With that in thoughts, it’s essential hit sure beats throughout your video to maintain the viewers’ consideration.

This consists of having a “hook” in your introduction, key takeaways all through your video, partaking graphics, and a useful conclusion.

I discover that writing video outlines (and/or scripts) beforehand makes for a way more partaking and arranged video.

You’ll be able to write these scripts as merely a bullet level define in Google Docs or a pocket book, however it’s going to aid you preserve viewer retention all through the video.

Over time, you possibly can look in your YouTube analytics to see your “Common view length” to see how lengthy folks watch your movies. Something over 30% is taken into account good; over 60% is taken into account nice!

Step 8: Report And Edit Your Video

Following your video script, you possibly can start to report your video.

I like to recommend doing this briefly clips to keep away from lacking any speaking factors, and you may add further particulars as you go alongside.

There’s no want for a elaborate digicam to report a YouTube video. A hoop gentle stand like this and a smartphone are actually all it’s essential report a video.

Listed below are a couple of suggestions for recording an ideal YouTube video:

  • Face your gentle supply. Be sure that to arrange your digicam so you might be going through your major gentle supply (pure gentle is greatest). This may very well be a lamp or a big window. Keep away from having the sunshine supply behind you, as this can forged shadows in your face, making it onerous to see within the video.
  • Maintain your digicam steady. As you might be recording your video, you could have to pause, cease, and begin once more to seize the appropriate clip. Conserving your digicam steady prevents clips from being off-center (which might make enhancing troublesome).
  • Cease and begin if wanted. It’s regular to stutter and have “um”s and “ah”s in your video. Don’t be afraid to cease the recording and begin once more. You’ll be able to all the time minimize and mix the clips later.
  • Have a look at the digicam lens, not the display screen. It might be tempting to take a look at your personal face on the display screen, however then it’s going to appear like you’re looking off-camera as an alternative of on the viewer. It’s best to look straight on the lens so the ultimate result’s you’re making eye contact together with your viewers.

Step 9: Encourage Consumer Engagement

Consumer engagement helps drive the efficiency and natural attain of your video.

All through your video, immediate viewers to reply questions, depart feedback, give your video a like, subscribe, and share your video, so it offers constructive engagement alerts to the algorithm.

Not solely that, however engaged viewers are prone to return once more. You’ll be able to reply to feedback afterward, appeal to new subscribers, and reap the advantages of customers sharing your video on social media.

Listed below are a couple of suggestions for higher consumer engagement:

  • Add a “Like and subscribe” caption or animation to your viewer to encourage engagement.
  • Ask viewers a query like “What search engine optimisation instruments do you want most? Let me know within the feedback!”
  • Inform viewers, “Did you want this video? In that case, share it with your mates!”
  • Add an end screen to your video directing customers to different movies in your channel.
  • Add info cards to direct viewers to associated content material and movies.

Step 10: Add A Key phrase To The Video Title

In the event you base your video on a selected key phrase (as decided by your chosen YouTube search engine optimisation software), then it would be best to use this key phrase in your video title.

Do not forget that you don’t essentially want to incorporate the precise key phrase, however a minimum of an in depth variation. (Suppose: “content material advertising and marketing instruments” vs. “content material advertising and marketing software program and instruments.”)

Say, for instance, your chosen key phrase was “finances journey in Thailand.”

Some attainable YouTube video titles may very well be:

  • Thailand Journey On The Low cost – 10 Finances Journey Ideas.
  • Journey To Thailand On A Finances (Right here’s How To Save!).
  • Finances-Pleasant Thailand: How I Saved $5,000 On My Thailand Journey!
  • 5 Artistic Methods To Save $$$$ In Thailand – Finances Journey Ideas.

Bear in mind, you additionally need to seize the customers’ consideration, so get artistic with it. Use motion phrases, adjectives, exclamation factors, and the like.

I all the time advocate taking a look at competing video titles to make sure your title is extra eye-catching than what’s already rating.

Step 11: Optimize The Video Description

The video description is one other space that issues for YouTube search engine optimisation and engagement.

Make sure you write a fast and punchy “hook” for the primary sentence of the introduction. Then, go on to explain what the video is about.

Utilizing the “finances journey in Thailand” instance, one attainable description may very well be:

“I saved $5,000 on my journey to Thailand! Need to plan your budget-friendly journey? Listed below are 10 useful suggestions for finances journey in Thailand. Learn to save on flights, lodging, gear, sightseeing, meals, and extra!”

Subsequent, embody different useful assets in your video description. These would possibly embody:

  • Instruments or guides talked about in your video.
  • Hyperlinks to your social media profiles.
  • A hyperlink to your web site or weblog.
  • Affiliate hyperlinks.
  • Associated weblog posts or articles.
  • Timestamps (for the ideas within the video).
  • Hyperlinks to programs or paid provides.

Step 12: Add Key phrase Tags

I really like TubeBuddy as a result of it does this for you, however you will want so as to add key phrase “tags” to your video.

TubeBuddy means that you can enter a major key phrase, and it’ll present key phrase variations to make use of as tags. In any other case, you will want to analysis competing movies and see what tags they’re utilizing.

Tags assist viewers discover your video and in addition discover associated movies. It’s a method YouTube “categorizes” video content material so viewers can higher discover what they’re searching for.

For instance, if I’m publishing a video about Fb instruments, I would use tags like:

  • Fb.
  • Fb suggestions.
  • Fb advertising and marketing.
  • Fb advertising and marketing instruments.
  • Fb tutorial.
  • Instruments for Fb.

These tags are added to the Tags part as you add your video to YouTube (similar time you add your video title, description, captions, and many others.)

Step 13: Add A Customized Thumbnail

Your video thumbnail is among the first issues folks see when encountering your video within the YouTube search outcomes.

So, you will need to have a video thumbnail that’s daring, eye-catching, and rapidly signifies what the video is about.

YouTube video thumbnail examplesPicture from writer, March 2023

Instruments like Canva make it simple to create customized video thumbnails utilizing images, components, inventory photographs, textual content, icons, and extra.

I like taking a photograph of myself for my movies, eradicating the background, and including textual content to seize the viewers’ consideration.

If graphic design isn’t your sturdy swimsuit, think about hiring a contract designer to create a thumbnail or thumbnail template for you. I can’t overemphasize how vital it’s to have an ideal thumbnail picture.

Step 14: Add Subtitles And Captions

Subtitles and captions assist viewers perceive your content material and supply the mandatory accessibility to viewers (e.g., listening to impaired) who might depend on subtitles.

Whereas YouTube can’t create customized graphics, it might add subtitles for you. However if you’d like extra correct subtitles that align with the timestamps in your video, I like to recommend a software like Rev.com.

It is a paid service (roughly $20 per video) that gives correct subtitles that match your video. Then, you merely add the file to YouTube, and you might be able to go!

Step 15: Add Playing cards And Finish Screens

As talked about beforehand, end screens and info cards are further built-in options that can help you add associated content material to your movies.

Whenever you add your video file for YouTube, you will note a number of fields to finish (e.g., title, description, and tags).

Two of them point out finish display screen and data playing cards, which let you add hyperlinks to associated movies and add video playing cards to the top of your video.

Including these will assist hold folks in your channel and direct them to your different movies.

Step 16: Arrange Your Playlists

After getting greater than a handful of movies stay in your channel, you possibly can arrange them into playlists.

It’s unknown whether or not this impacts search engine optimisation, but it surely does assist viewers discover your associated content material.

For instance, I put up content material associated to search engine optimisation and freelance writing, so I’ve these respective playlists on my channel. That approach, folks can binge-watch all of the movies of their chosen playlist.

Develop Your Channel With YouTube search engine optimisation

YouTube is certainly one of my favourite search engine channels, given the partaking medium of video and the way simple it’s for folks to “go viral” with nice content material.

Even a single video can blow up if the content material is partaking and well-optimized (or, in case you’re fortunate, simply plain entertaining).

The YouTube search engine optimisation suggestions above will aid you optimize your channel, analysis video tops, report your movies, optimize your content material, and drive consumer engagement – the recipe to YouTube success.

So, don’t wait – report your video at present and see what YouTube can do to your model.

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Featured Picture: Stokkete/Shutterstock

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