Once you resolve to host a digital occasion, you make a big funding with reference to each money and time. Which is why you need to get essentially the most out of your sources.
Maintain studying for extra perception into how one can leverage your sources earlier than and through a digital occasion.
Increase Occasion Attain
Each occasion planner is aware of that the variety of RSVPs you obtain doesn’t really mirror what number of will present up the day of the occasion. One strategy to improve viewership is to make it as straightforward as potential for extra folks to look at your occasion.
Which is why with BlueJeans by Verizon, you possibly can livestream to Fb Stay, YouTube Stay and different streaming platforms concurrently. Internet hosting livestreams in your most engaged social media platforms helps increase your attain through the occasion and provides you the chance to seize the eye of a bigger viewers when it’s out there to interact along with your model. Creating participating social media content material not solely helps improve the ROI in your occasion, but it surely additionally helps enhance your model’s social media presence.
Leverage Occasion Content material
“You set a lot time and power within the planning, after which it’s the day-of and also you crush it with nice dialog and dialogue engagement — you don’t need it to be ephemeral,” shared Zachary Bosin, vp of product and progress advertising and marketing at BlueJeans by Verizon. He went on to clarify that you simply don’t need that one expertise to solely be out there to those that attended the stay session.
As a result of digital occasions might be recorded, you possibly can generate snackable items of content material and have them stay in perpetuity, whether or not that be by creating social media content material, an e-book or an electronic mail cadence that nurtures occasion leads. Different choices for leveraging occasion content material embrace embedding the livestream or prerecorded occasion in your web site or sharing video content material or key takeaways in weblog posts.
Social media specifically has the potential to increase your attain post-event. With video-centric platforms equivalent to TikTok and Instagram, you possibly can pull video clips out of the occasion and share them along with your viewers and may use the content material to draw new viewers and followers. Skilled insights post-event can generate LinkedIn posts out of your firm web page or can improve a LinkedIn article on a subject related to the occasion. You’ll be able to flip speaker quotes into graphics to share on Fb and Twitter. The artistic potentialities are countless and can assist you proceed to profit from a digital occasion even as soon as it’s over.
“There’s so many alternative methods that you may repurpose that nice content material,” Bosin stated. “And should you’ve executed your job and you’ve got the appropriate content material and the appropriate audio system, that’s the place the magic actually occurs.”
Nurture Leads Publish-Occasion
Sharing content material throughout a number of digital mediums is an effective way to nurture leads post-event. “This enables you to have the ability to pluck a bunch of actually invaluable suggestions, tips and insights from the digital occasion that may gasoline the content material engine for the approaching weeks and months,” Bosin famous.
He additionally advisable following up with the attendees and thanking them for his or her time to start out the method of nurturing them and getting them into the pipeline applications you will have working. Once more — you need to use the content material you generated within the occasion right here. “Be sure that’s a part of your closed-loop course of, the place you really are in a position to take these nuggets and proceed to leverage them till your subsequent nice digital occasion,” Bosin stated, “After which the cycle begins once more.”
For instance, you possibly can comply with up with an electronic mail post-event that thanks them for his or her attendance, shares a number of key takeaways from the occasion and features a hyperlink to the recording of the occasion to allow them to rewatch it or share it. You’ll be able to then lead into the identical CTA you launched on the digital occasion.
Once you comply with up in extra emails, with the ability to pull insightful occasion content material can assist you create new emails that present worth — which helps construct your experience and softens your ask.
A Lesson in Leveraging Digital Occasion Sources
After COVID-19 restrictions prevented Virgin Hyperloop from holding an in-person occasion to showcase the primary manned take a look at of its hyperloop transportation system, Virgin Hyperloop needed to pivot its method. Its resolution? To make use of BlueJeans Occasions to livestream the historic take a look at. That means, the viewers might safely watch the take a look at at a COVID-19-safe drive-in theater presentation.
This digital method allowed Virgin Hyperloop’s crew members, buyers and the media to view the primary passenger take a look at of the corporate’s hyperloop system safely. Buyers, staff and their households might additionally take part on the enjoyable by watching the occasion from house.
The video stream was proven at a a lot greater body fee than might be achieved with screen-sharing choices, which resulted in a superior image high quality. The true-time connections averaged roughly 325 connections and caught the eye of the media, which enhanced the flexibility to generate leads post-event.
With the BlueJeans Occasions’ video-upload function, Virgin Hyperloop was in a position to increase its occasion attain and leverage the content material it created in a single fell swoop.
