How To Use ChatSpot AI With HubSpot To Enhance Productiveness

HubSpot lately announced the launch of latest AI instruments – content material assistant and ChatSpot.ai – to spice up productiveness and save the advertising and marketing and gross sales groups priceless time researching, reporting, and summarizing vital data.

SEJ had an opportunity to take these new instruments for a spin – learn on to seek out out what we realized about how you should utilize them.

What Is ChatSpot.ai?

ChatSpot.ai integrates the facility of ChatGPT & GPT-4 with the HubSpot CRM, so customers can ask questions and supply detailed directions for a job by means of pure language in a chat interface.

This new AI chatbot permits customers to carry out numerous duties, resembling including contacts to the CRM, creating customized stories, summarizing HubSpot knowledge, and drafting efficient, customized advertising and marketing messages and emails.

Mixed, these options can save advertising and marketing and gross sales groups a variety of time.

As an alternative of going to a number of locations to run stories based mostly in your HubSpot knowledge or analysis a competitor, you possibly can simply ask ChatSpot.ai to compile the data within the chat.

Inside ChatSpot.ai, you’ll discover instructed advertising and marketing, gross sales, generative AI, and analysis prompts.

ChatSpot.ai additionally has a immediate library with 40 extra prompts that can assist you find out how the AI chatbot might help you be extra productive in your advertising and marketing and gross sales efforts.

Examples Of ChatSpot.ai Responses

The next are examples of responses you possibly can anticipate from ChatSpot.ai when using it for advertising and marketing and gross sales.

First, we will ask the chat to checklist PPC key phrases for a well-liked design software, Canva. The AI chatbot will reply with a listing of the highest key phrases that drive paid search visitors to its web site.

You’ll be able to proceed researching Canva by clicking on the Natural Key phrases to see a listing of Canva’s prime natural key phrases in search. Once more, you’ll get a listing of the highest key phrases that drive natural visitors to its web site.

The hyperlink subsequent to every PPC and natural key phrase will take you to the goal touchdown web page for these key phrases to encourage your web page’s design and duplicate.

Second, we will ask for analysis on particular firms, like OpenAI. The software will pull fundamental details about the corporate from social profiles, like Twitter and LinkedIn – serving to customers turn out to be briefed on a possible buyer rapidly earlier than making a gross sales name.

Beneath the corporate information, you possibly can click on on hyperlinks to see the corporate’s PPC and natural key phrases.

Third, ChatSpot.ai might help you draft weblog content material about particular matters.

As with every ChatGPT-based response, verifying the data (and sources) introduced and rewriting it in your personal phrases is vital.

That form of due diligence might help forestall your weblog content material from matching different firms that use the identical prompts for producing content material.

If everybody requested ChatSpot.ai what search engine marketing is for weblog inspiration, they might seemingly get the identical reply that appears like this. The one method to make sure it’s distinctive is to rewrite it along with your distinctive tone of voice and insights.

ChatSpot.ai is presently in Alpha mode. Customers could discover it struggles to reply questions past the prompts offered by HubSpot.

It ought to be totally purposeful and able to help along with your advertising and marketing and gross sales wants with time.

How To Entry ChatSpot.ai

Join the waitlist to get entry to ChatSpot.ai.

Additionally, join the Content material Assistant waitlist for a extra highly effective content material generator to your advertising and marketing technique.

Conclusion

The implementation of AI by Google, Microsoft, HubSpot, and others highlights the potential advantages of AI for everybody, from small companies to enterprises. As AI instruments turn out to be extra out there and simpler to make use of, companies ought to leverage them to extend effectivity and productiveness, resulting in sooner achievement of enterprise objectives.

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