How you can Select the Greatest WordPress Theme for Search engine optimisation

How to Choose the Best WordPress Theme for SEO

Your WordPress theme encapsulates your model’s aura and helps present a very good person expertise. However folks typically neglect concerning the search engine marketing (Search engine optimisation) side of it.

A WordPress theme that isn’t Search engine optimisation-friendly (or worse, is bloated and sluggish) generally is a actual hindrance within the fiercely aggressive battle to land on high of the search engine outcome pages (SERPs).

And since increased rankings can drive extra natural visitors, leads, and income — that is one component you actually need to get proper.

On this information, you’ll be taught what an Search engine optimisation-friendly theme is, what it’s best to take into account when deciding on one, and which 5 WordPress themes are greatest for Search engine optimisation.

The Fundamentals of a Search-Pleasant WordPress Theme

A WordPress theme constructed with search engine marketing in thoughts helps web sites obtain higher rankings on SERPs.

Optimized WordPress themes are constructed to raise your Search engine optimisation efforts and supply a terrific person expertise.

There are thousands of themes for WordPress customers to select from and hundreds extra from third-party suppliers. Most of those themes make your WordPress web site look beautiful, however a look below the hood might inform a special story.


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Poor coding, sluggish loading speeds, and an absence of plugin assist might be hiding beneath a stupendous facade. All of those flaws have an effect on search engine rankings.

When you may have important technical Search engine optimisation points, Google received’t belief your web site as an trade authority, and also you’ll probably wrestle to succeed in the primary web page.

However, the most effective WordPress themes for Search engine optimisation are each beautiful and optimized with the latest SEO techniques in thoughts. They’ll have:

  • A responsive design.
  • Clear code.
  • Quick loading speeds.

They usually’ll allow you to optimize your WordPress web site effortlessly.

How you can Select the Greatest WordPress Theme for Search engine optimisation

So, how do you select an Search engine optimisation-friendly WordPress theme?

You need to:

1. Decide a Responsive Theme

Cellular gadgets (excluding tablets) account for over 54% of net web page views worldwide.

A majority of smartphone customers search for web sites, merchandise, and associated content material on their telephones. In any case, while you hear a few cool product, you often don’t need to wait till you’re house to test it out.


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Search engine optimisation-friendly WordPress themes have responsive layouts. A responsive WordPress web site will modify to various display screen sizes throughout gadgets with ease.

That method, cellular consumers aren’t greeted with a poorly-adjusted e-commerce homepage after they click on via.

Google prefers mobile-friendly web sites and gives a device the place you’ll be able to check how your web site fares.

Example results of a Google mobile-friendly test.

2. Decide a Theme That Helps Most Plugins

WordPress plugins assist unlock your website’s true potential with extra options for each customers and web site homeowners.

WooCommerce, Jetpack, Akismet, and Google Analytics are common plugins. You can even obtain the most effective SEO plugins to make optimization simpler.

The WordPress theme you decide ought to assist common plugins, particularly these you employ usually.

W3 Tremendous Cache is an instance of a plugin that’s at all times energetic as a result of it maintains optimum web page velocity. You don’t need it to fail since you switched themes.

W3 Super Cache WordPress plugin.

3. Decide a Theme with Clear Code

Your web site is made up of codes. If these codes are poorly written, it will possibly have an effect on your web site’s safety, velocity, and sources.


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The identical applies to WordPress themes.

The most effective WordPress themes for Search engine optimisation have clear code that makes them safer and dependable, with much less downtime.

Clear code and Search engine optimisation go hand-in-hand. It is because clear code-WordPress themes enhance web page load velocity and Search engine optimisation rating.

For instance, an optimized theme with clear code accelerates updates of important Search engine optimisation components like meta, title, and header tags. This helps serps to:

  • Discover these tags rapidly.
  • Crawl your web site simply.

To investigate your chosen WordPress theme and guarantee it has clear code that conforms to the usual WordPress coding conventions, you may make use of Theme Check.

All you must do is:

  • Set up your most well-liked theme to WordPress.
  • Set up and activate the Theme Verify plugin.
  • Go to Look and choose Theme Verify from the checklist.
  • Click on in your chosen theme from the drop-down.
  • Hit the Verify it!


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Theme Sniffer was one other device constructed for theme analysis. Nonetheless, this plugin is not purposeful.

Be aware that free WordPress themes don’t have the cleanest code and would possibly pose safety threats, particularly if the developer copies and alters code from a web based supply.

4. Select a Theme That Works on A number of Browsers

Google Chrome, Mozilla Firefox, Safari, and Opera are frequent desktop and cellular browsers, however there are a number of extra. You don’t have to cater to all of them, however your theme ought to work throughout the preferred browsers.

An SEO-friendly WordPress theme caters to all common browsers, making it handy for customers to learn and share your content material, no matter their browser selection.

Moreover supporting completely different browsers, test model compatibility. Not everybody makes use of the newest browser model. Usually updates are delayed based mostly on the machine or working system they’re utilizing.

Ideally, your web site ought to work seamlessly on the final 5 variations of the preferred Home windows, iOS, Android, and Linux browsers.


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You should utilize instruments like PowerMapper to test browser compatibility.

Search Engine Journal’s PowerMapper results. We’re compatible with all major browsers

Builders may manually run checks to find out compatibility.

5. Choose a Theme With a Web page Builder Plugin

A web page builder is a WordPress plugin that makes it simpler to create your web site’s structure via drag-and-drop options. You possibly can rapidly select from premade structure choices and drag and drop the weather to put them the place you need.


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Web page builders are a wonderful choice for simple web site creation, and most premium WordPress themes supply them. For those who’re a digital advertising and marketing company working with a number of shoppers, you should use web page builders to arrange a number of web sites rapidly.

However web page builders do have just a few points.

Web page builders generate numerous code, and, as talked about earlier, bloated web sites are sluggish. That is unhealthy for Search engine optimisation.

Extra importantly, while you create an internet site utilizing a web page builder after which swap themes, the structure — and consequently, the content material on it — would require a number of edits. Your technical and on-page Search engine optimisation could possibly be affected, so you should definitely account for SEO during a re-build.

Select a theme that has a well-liked web page builder plugin built-in. Or, set up a separate web page builder plugin that works throughout most themes.

6. Select a Theme That Hundreds Shortly

Customers have very quick consideration spans. Many will go away if an internet site takes various seconds to load. Web page velocity is essential for Search engine optimisation.


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Enhancing web page velocity has proven great outcomes. A Deloitte Digital and Google research exhibits that lowering load time by 0.1s led to an 8% improve in conversions on e-commerce web sites.

It’s tempting to go for a cheap theme with a laundry checklist of options, like customized widgets or Google Fonts. However should you don’t truly use these features, then they’re simply slowing your web site down.

You need to decide a quick, light-weight, and customizable WordPress theme with solely the options you want. Alternatively, you’ll be able to decide Search engine optimisation-optimized themes that allow you to disable features you don’t use.

Use Google Search Console to learn how quick your web site is and see if it’s slowed down after you’ve put in a theme.

7. Choose a Theme That’s Up to date Repeatedly

Common theme updates are essential for safety and bug fixes. You don’t desire a WordPress theme that’s up to date annually.

Builders use updates to supply the newest safety patches, repair bugs, tackle compatibility points with the newest browsers and plugins, and clear up previous code.


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Your Search engine optimisation takes successful while you use an outdated theme. In case your theme isn’t suitable with the newest model of Google Chrome, it received’t load. You’ll lose out on the potential visitors generated by Chrome customers and provides your rivals an opportunity to leapfrog you.

Outdated themes may also have restricted performance on newer gadgets and browsers.

8. Select a Theme With Good Rankings

The simplest option to determine the most effective WordPress themes for Search engine optimisation is to test person critiques and scores. Don’t simply test the critiques and testimonials on the theme’s official web site — test for scores on third-party web sites and social media too.

Customers may not go away Search engine optimisation-focused critiques, however they’ll typically checklist issues like “sluggish loading velocity” or “not mobile-friendly.” Evaluate these to your Search engine optimisation guidelines to know how usable and well-built the theme is.

Evaluate frequent person issues with points that would have an effect on your web site normally, and keep away from these themes.


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Whereas a small variety of speed-related complaints in a sea of constructive critiques is OK, it’s best to keep away from themes with largely poor critiques.

Greatest WordPress Theme for Search engine optimisation

  • Divi.
  • Astra.
  • Kadence.
  • Hiya by Elementor.
  • GeneratePress.

For those who’re on the lookout for the most effective WordPress theme for Search engine optimisation, these are it. Let’s take a deeper look into every of them:


Divi WordPress theme

Divi is a bestselling Search engine optimisation-optimized WordPress theme with a variety of pre-built templates to swimsuit web sites throughout most niches, together with Search engine optimisation businesses and running a blog. It enables you to customise nearly each side of your WordPress web site.


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Created by Elegant Themes, Divi has built-in Search engine optimisation optimization and is usually up to date, so that you by no means have to fret about compatibility. It’s arguably the preferred theme for WordPress.


Astra WordPress theme

Astra is a robust WordPress theme with retina-ready premade web page templates to swimsuit completely different companies. Its light-weight code and quick load speeds make it a wonderful choice for an Search engine optimisation-friendly WordPress theme.

Astra helps hottest WordPress plugins, together with Yoast Search engine optimisation and All in One Search engine optimisation. It additionally helps drag-and-drop web page builders resembling WPBakery.


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Kadence WordPress theme

Kadence is a multi-purpose WordPress theme that allows you to create lightning-fast web sites in minutes. It has templates for manufacturers, influencers, small companies, e-commerce, and businesses.

It additionally integrates with main plugins, together with Elementor, WooCommerce, and Beaver Builder.

Kadence is constructed with the most effective Search engine optimisation practices for markup and schema and allows you to customise each component of your web site — together with header kinds, colours, and typography — simply.


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Hiya by Elementor

Hello WordPress theme

Constructed with lean, non-intrusive code, Hiya by Elementor is the right WordPress theme for Search engine optimisation.

It’s ultra-lightweight, responsive, and claims to load web sites in 1 / 4 of a second. A quicker web site results in decrease bounce charges and happier customers.

Regardless of its deal with velocity and utilizing minimal sources, Hiya nonetheless gives a whole bunch of templates, loads of customization choices, and common updates. It additionally has RTL assist.


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GeneratePress WordPress theme

Whether or not you’re a freelancer, startup, or company, GeneratePress is a superb WordPress theme for Search engine optimisation.

It’s quick, light-weight, and accessible. The free model of the theme is targeted on velocity and efficiency, that are important Search engine optimisation components.

Upgrading to the Premium model provides you entry to GeneratePress’ block-style web site builder (so that you by no means must be taught a line of code), professionally designed starter web sites, and customization controls.


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Last Ideas: How you can Decide the Greatest Search engine optimisation-Optimized WordPress Theme

WordPress themes are a good way to spruce up your web site, however they shouldn’t hinder your Search engine optimisation efforts. Don’t let the overwhelming quantity of theme choices intimidate you into rapidly choosing one and settling.

As a substitute, preserve your cool and decide an Search engine optimisation-optimized WordPress theme after doing all of your analysis.

For those who want any extra assist with WordPress Search engine optimisation, try our comprehensive expert guide.

Extra Sources:

Picture Credit

All screenshots taken by writer, July 2021

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