Extra customers are getting extra time to movie their Reels clips, with Instagram expanding its test of 90-second Reels to more users.
As you possibly can see on this instance, posted by Jonah Manzano (and shared by Matt Navarra), some customers are actually seeing the choice to create Reels of as much as a minute and a half lengthy, providing you with an additional 30 seconds on prime of the present 60-second limit.
Instagram first started testing longer Reels in February, with numerous customers seeing the option appear in the app ever since. We requested Instagram if this replace is being rolled out to all customers, they usually instructed us that, at current, that is solely in testing, with no official plan for a broader enlargement simply but.
Instagram’s at the moment within the means of re-aligning its video choices across the Reels format, with Instagram chief Adam Mosseri noting back in December that:
“We’re going to double-down on our deal with video and consolidate all of our video codecs round Reels”
Instagram retired its IGTV brand again in October, when it introduced the broader merger of its video providings, and with this, it is smart for the platform to additionally make Reels longer, as a way to higher combine its numerous video choices right into a singular content material stream.
The following step, then, might be to scale back the size of all video uploads (customers are nonetheless able to upload video clips up to an hour long via the put up composer), which can carry all the pieces into better alignment, as a way to facilitate the following stage of Instagram’s content material shift.
Which can doubtless be this:
Value noting, too, that Instagram removed its in-stream video ad placements option earlier this month, which additionally aligns with this broader push in the direction of making video content material extra compact, and translating all of its content material right into a full-screen, immersive, TikTok-like feed, transferring into line with rising ordinary behaviors.
Instagram hasn’t shared any data about this subsequent stage, however that looks like the logical conclusion, which might be a giant change for the app, although one which makes a number of sense.
Longer Reels is one other step on this, and whereas it’s not being made accessible to everybody simply but, it’s progressively being expanded to extra customers over time.
