Instagram has shared some new insights into the preferred pumpkin-based meals on its platform forward of National Pumpkin Day, which is well known on October twenty sixth. The truth that pumpkins additionally play a key position in Halloween celebrations (October thirty first) is fully coincidental, however the knowledge should be useful in your model tie-in efforts.
As you’ll be able to see within the graphic beneath, which is predicated on mentions of the phrase ‘pumpkin’ during the last month throughout Instagram feed posts and Tales, these are the preferred pumpkin recipes in every respective US state.
Pumpkin bread comes out on prime, on a state-by-state foundation, with essentially the most mentions throughout 14 states, whereas pumpkin spice latte noticed the fewest discussions per area, main in solely 4 states.
Which appears unusual given the flood of mentions that the seasonal deal with appears to obtain on social – however possibly that avalanche continues to be coming, with this knowledge taken from the earlier month.
The insights may present some steerage in your Halloween tie-ins, particularly for eating places or celebration hosts contemplating their spooky menu additions.