Instagram has introduced that it’s shelving its “Guides” feature next month, which may very well be a consideration to your IG technique.
As you possibly can see on this screenshot, shared by app researcher Alessandro Paluzzi, Instagram Guides are going away as of December fifteenth, with all current Guides on profiles to be transformed to Collections.
Instagram first launched Guides back in 2020, as a method to focus on themed content material and showcase extra in-depth materials in a extra partaking, interactive approach.
Guides supplied an alternate show format, enabling creators and types to share explainers and picture collections, accompanied by quick textual content descriptions. Guides are additionally in a position to be shared through Tales, which gives one other solution to drive engagement.
However evidently, they haven’t confirmed well-liked, and Instagram’s determined to finish help for the choice, with Collections offering a lesser alternative.
It did appear to have potential, however I assume that the utilization stats dictate the end result right here, and individuals are merely not exhibiting a lot curiosity in additional expanded brochure-type content material, extra akin to Pinterest, on IG.
So in case you have any Guides in your profile, it’s time to obtain them, or replace them into Collections format.