The winners of the 2023 D&AD awards have been introduced; for ground-breaking design, socially acutely aware promoting campaigns, and all-round artistic excellence, there’s no higher place to look.
As a freelancer, I’ve plugged the hole in numerous in-house groups over time, and I’ve solely ever seen a handful of pencils within the flesh — and by no means the revered black pencil.
As at all times, the awards are break up into a number of ranges, the fundamental hierarchy being wooden < graphite < yellow < black. 300 and ninety two tasks had been awarded a wooden pencil, and solely two tasks acquired a black pencil. 2023’s black pencils had been awarded to Columbia Information for the Pharrell Williams music video Cash In Cash Out and The Swedish Heartchild Basis for its Heartbeat Drum Machine mission.
Along with the consumer work on present, there was additionally a Side Hustle class, showcasing the after-hours work produced pro-bono or off-the-bat.
This 12 months’s winners come from a various vary of industries and backgrounds, showcasing thrilling and modern work that pushes boundaries and challenges norms. The work showcased on this 12 months’s awards lined animation, artwork route, branding, digital design, movie, images, product design, typography, and extra.
This 12 months’s winners pushed the boundaries of what artistic excellence means. For those who’d wish to be on the shortlist for 2024, now’s the time to get began.
Ben Moss
Ben Moss is Senior Editor at WebdesignerDepot. He’s designed and coded work for award-winning startups, and world names together with IBM, UBS, and the FBI. One in all today he’ll run a sub-4hr marathon. Say hi on Twitter.
