Is It a Google Rating Issue?

Is It a Google Ranking Factor?

Increase your hand in case you begin your search engine optimization day with the aim of attempting to enhance your bounce price…

Anybody? Anybody?

Too typically, search engine optimization recommendation will get handed down so typically via so many alternative folks that it may be laborious to inform reality from fiction.

And bounce rate is simply one other sufferer of false data within the search engine optimization neighborhood.

You’ve probably learn search engine optimization recommendation like this from Brian Dean of Backlinko, who helps this along with his personal “trade examine.”

SEO advice about bounce rate.Screenshot from Backlinko.com, September 2021

Nonetheless, his “trade examine” was shortly referred to as out for being “an effective piece of link bait” by the search engine optimization neighborhood.


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It ought to have been a crimson flag after I noticed bounce price paired with pogo-sticking, the place he continued to unfold false data.

Bounce rate paired with pogo-sticking as user experience signals.Screenshot from Backlinko.com, September 2021

To verify, pogo-sticking is not a ranking factor. However I digress.


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So, what’s the reality – is bounce price a rating issue? Does bounce price impression your natural visitors?

Let’s examine.

The Declare: Bounce Price as a Rating Issue

Bounce price jogs my memory of these actuality TV spring break reveals; it’s filled with unrealistic expectations and finally ends up getting your hopes up. Whereas the solid of “The Hills” look like shacked up at a swanky lodge in Tulum, they’re really in a Motel 6 in Miami.

That’s how I see bounce price on the subject of search engine optimization.

So, What’s Bounce Price?

Bounce price pertains to the share of single-engagement visits to your web site. Google Analytics tracks the quantity of people that go to your web page and depart with out viewing different pages in your web site.

Bounce price doesn’t essentially imply you’ll want to enhance the standard of your web site. The consumer stream of your web site ought to be designed in your buyer journey, not bounce price.

Listed here are some myths, info, and truths it’s best to find out about how bounce price impacts your rankings.

Bounce Price as a Rating Issue: The Proof

On June 12, 2020, Google’s John Mueller confirmed that Google doesn’t use bounce price as a rating think about a webmaster hangout.

“I feel there’s a little bit of false impression right here that we’re issues just like the analytics bounce price on the subject of rating web sites, and that’s positively not the case.”


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There may be historic knowledge to help this message.

On April 14, 2017, Google’s Gary Illyes said on Twitter, “bounce price isn’t a very good sign.”

Twitter post about bounce rate.Screenshot from Twitter.com, September 2021

And, method again in 2008, Google’s Matt Cutts stated in a Sphinn discussion board, “bounce rates would not only be spammable but noisy.”


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“A search trade particular person just lately despatched me some questions on how bounce price is finished at Google, and I used to be like, ‘Dude, I do not know about any issues like bounce price. Why don’t you discuss to this good Google Analytics evangelist who is aware of about issues like bounce price?’ I simply don’t even run into individuals speaking about this in my day-to-day life.”

It’s secure to say that bounce price as a rating issue is a delusion.

Does Bounce Price Have an effect on Search Rankings?

Bounce price doesn’t instantly have an effect on natural rating.

Nonetheless, it not directly impacts different rating elements that Google cares about — sluggish web page pace, low-quality design, poor cell optimization, and so forth.


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That is the place time-on-page and bounce price meet. Collectively, these metrics can let you know that you just’ve created a very good consumer expertise.

In case your webpage has a low bounce price and excessive time-on-page, your webpage is in a very good place.

A excessive time on page signifies your content material is partaking – and creating an enticing web site is a much better use of your time than attempting to optimize for bounce price.

Bounce Price as a Rating Sign: Our Score

Bounce Rate: Is It a Google Ranking Factor?

No, bounce price isn’t a Google rating issue.


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Bounce price is only a metric – and one Google has repeatedly stated doesn’t instantly affect Google rankings.

Must you monitor your bounce price and attempt to enhance it? Sure – as a result of it’s one metric you need to use to know whether or not your content material is profitable.

Enhancing your bounce price gained’t make it easier to rank higher on Google. However reducing your bounce price is often a very good indicator that your content material is partaking, precious, or helpful.

Though many of the search engine optimization neighborhood has completely dismissed this concept as a delusion, it someway nonetheless persists.

So subsequent time a consumer, colleague, peer, or your boss involves you with 100% certainty that bounce price is a Google rating issue (because of some dangerous data they learn), ship them this text.


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You’re welcome!

Featured picture: Paulo Bobita/SearchEngineJournal

Bounce Rate: Is It a Google Ranking Factor?

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