Monday, December 11, 2023

LinkedIn Experiments with New AI Assistant for InMails


Microsoft-owned LinkedIn is experimenting with yet one more method to bring generative AI into the app, this time by way of an AI assistant in your LinkedIn inbox that’ll have the ability to present fast solutions to questions as you have interaction in your DMs.

LinkedIn AI assistant

As you’ll be able to see on this screenshot, shared by app researcher Nima Owji, the brand new LinkedIn inbox assistant could be accessible by way of a devoted icon within the UI, which offers you with a generative AI assistant on your LinkedIn responses. That would make it simpler to analysis key factors, examine spelling, get recommendation on conversational parts, and so forth.

The addition would broaden on Microsoft’s rising generative AI empire, with the tech big trying to make use of its partnership with OpenAI to include ChatGPT-like instruments into each floor that it could possibly, which has already seen it add AI generated profile summaries, job descriptions, post creation prompts, and extra into the LinkedIn expertise.

LinkedIn additionally added generative AI messages for job candidates inside its Recruiter platform final month.

It will additionally see LinkedIn lastly observe up on its inbox assistant instrument, which it really first previewed back in 2016.

LinkedIn InBot

This barely blurry picture was lifted from a LinkedIn presentation seven years again, the place LinkedIn previewed its coming ‘InBot’ choice. InBot, powered partially by Microsoft’s evolving AI tools (on the time) was purported to synch along with your calendar, which might then allow it to robotically schedule conferences in your behalf, prepare telephone calls, follow-ups, and extra.

But it surely by no means got here to be. For no matter motive, LinkedIn deserted the challenge shortly after this announcement – most definitely as a result of LinkedIn was trying to latch onto the short-lived messaging bots trend, which Meta believed could be a revolution in customer support. Until it wasn’t.

As a result of messaging bots by no means caught on, LinkedIn possible determined to not trouble – although it’s fascinating that, even again then, shortly after Microsoft’s acquisition of the app, LinkedIn was already speaking up the potential of merging Microsoft-powered AI instruments into LinkedIn’s capabilities.

It’s taken some time for that to come back to fruition, however quickly, we might have a greater model of InBot incoming, which might theoretically have the ability to incorporate these initially deliberate capabilities, together with extra superior generative AI responses and prompts.

That would really be fairly priceless on LinkedIn, with numerous capabilities that would show you how to maximize your lead nurturing efforts, together with instantly accessible information on the consumer that you simply’re interacting with, to personalize the alternate.

In fact, there’s additionally a stage of threat that the extra AI instruments LinkedIn provides, the much less human the app will grow to be, with customers getting generative instruments to give you extra posts, messages, profile summaries, and all the pieces else in between over time.

Ultimately, that would see quite a lot of LinkedIn interactions changing into bots speaking to different bots, whereas the actual people behind every account stay distant. Which might see extra engagement taking place within the app – and would definitely make for some fascinating IRL meet-up eventualities consequently. But it surely does additionally appear to be LinkedIn may, perhaps, be overdoing it, relying on how all of those instruments are built-in.

We’ll discover out. There’s no timeline on a possible launch for the brand new AI chatbot instrument as but.

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