LinkedIn Launches New Video Sequence because it Expands its Give attention to Authentic Content material

LinkedIn Launches New Video Series as it Expands its Focus on Original Content

LinkedIn has launched a new video series, as a part of its broader concentrate on unique content material, which is able to spotlight a spread of people that’ve handled important setbacks of their careers, and have nonetheless been capable of obtain success.

Referred to as ‘Catalyst’, the brand new video sequence will function a spread of tales, highlighting inspirational individuals in quite a lot of fields.

As defined by LinkedIn:

Catalyst is the second sequence unveiling from LinkedIn Editorial Productions, and is a serious shift within the inventive feel and look from previous LinkedIn Information video content material. The documentary-style, first-person narrative sequence shares tales instantly from notable people who’ve confronted challenges that might have been the tip of their companies or careers, however as an alternative impressed them to make a change, assume exterior the field and uncover alternative on the opposite aspect.”

The sequence has been led by CNN veteran Courtney Coupe, who moved over to LinkedIn to guide its unique content material efforts final September. Authentic content material has grow to be an even bigger focus for the app, because it seems to construct on its ‘record levels’ of engagement, and institute a extra informative and entertaining in-app expertise.

LinkedIn’s personal content material workforce now has greater than 250 workers around the globe, creating every part from white papers, to podcasts, to video programming, and extra. That expanded concentrate on unique content material is a part of the platform’s broader plan to make LinkedIn the important thing hub for skilled content material, with a spread of options and instruments to maximise person time.

The Catalyst program is a big step for the platform on this respect, transferring into extra skilled manufacturing, on a a lot bigger scale, which, once more, may assist to embed the platform as the important thing vacation spot for this factor.

You may view all of the interviews within the Catalyst sequence by subscribing here.

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