Whereas I get that AI content material goes to develop into increasingly more frequent over time, and that making an attempt to battle that flood will very a lot be like making an attempt to battle a literal flood – completely ineffective – I nonetheless suppose this use case, specifically, is a foul thought.
As we reported recently, amongst its numerous generative AI experiments, LinkedIn has been growing a brand new choice that may allow you to generate AI posts, which app researcher Nima Owji discovered within the back-end code of the app.
As you’ll be able to see on this instance, LinkedIn’s AI replace assistant, on this early iteration, would immediate you to ‘share your concepts’ within the composer. It could then present recommendations for a ‘first draft’ of a publish.
Properly, LinkedIn’s now actually shipped this, with some customers now capable of entry its new AI publish technology device within the app.
As defined by LinkedIn’s Director of Product Keren Baruch:
“In terms of posting on LinkedIn, we’ve heard that you simply typically know what you wish to say, however going from an incredible thought to a full fledged publish might be difficult and time consuming. So, we’re beginning to take a look at a means for members to make use of generative AI straight throughout the LinkedIn share field. To start out, you’ll have to share at the least 30 phrases outlining what you wish to say – that is your individual ideas and perspective and the core of any publish. Then you’ll be able to leverage generative AI to create a primary draft. This provides you with a stable basis to assessment, edit and make your individual, all earlier than you click on publish.”
Ah, so it’s not designed for use as a device to, like, faux that what you’re speaking about, solely that will help you faux that you simply’re capable of articulate your ideas in a coherent method.
Is sensible, particularly for a platform on which persons are making an attempt to show their skilled expertise and competencies – why not make it simpler for them to simply churn out opinions and views that don’t replicate their very own information or understanding?
That is my key concern with LinkedIn’s generative AI publish prompts, that it’s going to allow folks to create a misrepresentation of who they’re, and what they know, by making it extremely straightforward to simply faux it, publish, and transfer. And with recruiters typically assessing folks’s LinkedIn presence inside their candidate analysis, that’s, doubtlessly, going to be an enormous drawback, which might result in disastrous interviews, misguided connections, and even dangerous hires consequently.
After all, there’s much more to finding and hiring expertise than simply assessing their LinkedIn presence, and as Baruch notes, you do need to put down, like, 30 phrases first, so it’s not all AI generated, both means.
However the precedent right here isn’t good – LinkedIn’s principally telling folks to make use of AI generated posts, which takes the ‘social’ aspect out of ‘social media’ (as you’re now not interacting with a human), whereas additionally inviting fakers and scammers to simply faucet on by means of, and faux they’re somebody that they’re not.
Like, certainly there’s already sufficient ‘hustle tradition’ fakers within the app, proper?
In amongst LinkedIn’s numerous new generative AI parts, together with AI-generated profile summaries, AI-assisted job descriptions, generative AI messages for job candidates, and an AI InMail assistant, this one is the worst.
It’s one factor to concede that increasingly more machine-generated content material goes to be coming throughout our screens, however it’s one other to encourage it – and once more, LinkedIn ought to be the place persons are presenting their skilled insights and information.
This, for my part, might considerably devalue this aspect.
But it surely’s right here, and it’s being examined with a small group of customers, earlier than a wider roll-out. Recruiters – good luck.