Are you planning on operating an occasion – both digital or IRL?
LinkedIn might be a worthwhile supplementary channel for each the promotion, and even internet hosting of your occasions, with LinkedIn’s live events option gaining vital traction throughout the pandemic.
Certainly, LinkedIn says that the creation of reside occasions has increased 150% year-over-year, and with digital meet-ups of this kind now being a extra viable, accessible choice, there could also be further avenues that you just’d by no means even thought of on your occasion internet hosting and advertising and marketing.
Which is the main focus of this new guide from LinkedIn, which appears at the way to run an efficient occasion, and features a heap of useful tips about how to decide on the proper format on your perform, the way to advertise to the proper viewers and extra.
You’ll be able to obtain LinkedIn’s 44-page Occasion Framework information here, however on this publish, we’ll check out a few of the highlights.
Because the title of the information suggests, the primary focus of the information is LinkedIn’s new ‘Occasion Framework’ which is an overarching planning technique on your occasion.
Every aspect of the framework is explored additional within the information, which is mainly half devoted to digital occasions, and half to real-life meet-ups.
LinkedIn additionally supplies some recommendations on the way to determine on which is greatest:
The information features a vary of worthwhile planning factors and notes, together with an summary of the way to construction your occasion:
There are additionally particular tips about the way to maximize your occasion advertising and marketing method:
And insights into what LinkedIn customers need to see from them:
In case you are fascinated about operating an occasion, it’s undoubtedly value a learn, as there’s a heap of worthwhile notes which may assist refine your technique – even when you’re pretty assured that you understand what you’re doing.
And plenty of companies are certainly contemplating their occasion choices. Once more, with the accessibility of digital occasions, that are capable of piggyback on the attain of LinkedIn, many extra companies are considering the potential, whereas two-thirds of occasion organizers surveyed by LinkedIn additionally indicated that they plan to continue running virtual events in the long term.
It’s a brand new daybreak for occasions, with many extra choices at your disposal. And perhaps, the extra brand-building and connective worth of such may present a giant enhance for your online business.
You’ll be able to obtain LinkedIn’s ‘Occasion Framework’ information here.