LinkedIn Shares New Insights into How Auto Manufacturers are Driving Success with LinkedIn Adverts [Infographic]

While you consider automobile gross sales, and the place you may go searching for information on the newest automotive offers, LinkedIn might be not the primary platform that springs to thoughts.

However based on a new study by Nielsen, commissioned by LinkedIn, automotive manufacturers on LinkedIn are seeing good success, with auto manufacturers prone to ‘enhance each model consciousness and greenback gross sales by shifting extra of their media combine to LinkedIn’.

Based mostly on evaluation of two years of LinkedIn advert knowledge, throughout a variety of auto manufacturers, Nielsen discovered that

• LinkedIn is 3X simpler at driving auto greenback gross sales than linear TV and different main social platforms, and 2X simpler at doing so in comparison with on-line video

• LinkedIn is 2X occasions simpler at driving model consciousness than conventional TV, show, and different main social platforms
• LinkedIn promoting is 4X extra environment friendly at driving greenback gross sales than conventional media channels

It appears a little bit bizarre, however then once more, auto patrons usually tend to be professionals, and people extra lively on LinkedIn are in all probability extra prone to be involved about exterior perceptions, and constructing their presence.

Your automobile arguably performs a component on this, which may make it a precious consideration for auto manufacturers.

Take a look at LinkedIn’s data overview under – whilst you can learn extra about LinkedIn adverts for auto manufacturers here.