LinkedIn has revealed its newest ‘Brand to Buyer’ technology marketing report, which appears at how tech manufacturers are researching new purchases, and the components which have the most important affect inside their course of.
The report incorporates responses from over 2,000 tech decision-makers, and a couple of,100 entrepreneurs, and gives some precious insights into evolving mindsets and tendencies inside the sector, which may assist to tell your strategic planning.
You may obtain LinkedIn’s full, 32-page ‘Model to Purchaser’ report here, however on this put up, we’ll check out a few of the key factors.
First off, LinkedIn notes that tech budgets are rising.
That is sensible, given the speed of change in tech, with new advances like AI and the metaverse prompting many companies to contemplate how they’ll construct for the longer term.
But it surely’s additionally value noting, from a advertising and marketing perspective, that there’s vital alternative to achieve these companies with related options, aligned with these considerations. Most companies are investing now, for the longer term, and that would result in a variety of latest potentialities.
The report additionally appears at how tech entrepreneurs want to join with consumers, and the most well-liked technique of communication of their messages.
As you’ll be able to see, web optimization and social media advertising and marketing stay key focus parts, whereas white papers and commerce exhibits are in decline.
Additionally value noting – using advertising and marketing automation instruments is on the rise.
“Know-how entrepreneurs are supporting their more and more digital actions by upping their use of promoting automation instruments, which now account for a rising proportion of promoting budgets. When requested to establish the advertising and marketing actions that account for the most important proportion of their budgets, 28% ranked automation instruments second out of twenty actions, behind solely social media promoting.”
The analysis additionally appears at easy methods to finest talk with tech consumers, and the important thing parts that may enhance messaging.
“Know-how consumers instructed us in no unsure phrases that content material must be helpful, clear, and simple to know – and that is the place B2B entrepreneurs are principally getting it proper. However our analysis additionally exhibits the significance of content material being related and credible – and right here there may be some room for enchancment.”
There are additionally insights into the place tech consumers are in search of info – with social media popping out on prime.
These are some fascinating insights, which may assist to tell your outreach technique, and be certain that you’re aligning with how decision-makers are coming to their shopping for outcomes.
Should you’re within the sector, it’s undoubtedly value a learn – you’ll be able to obtain LinkedIn’s full ‘Model to Purchaser’ report here.