LinkedIn has revealed its newest ‘Brand to Buyer’ technology marketing report, which appears to be like at how tech manufacturers are researching new purchases, and the components which have the most important affect inside their course of.
The report incorporates responses from over 2,000 tech decision-makers, and a couple of,100 entrepreneurs, and supplies some precious insights into evolving mindsets and developments throughout the sector, which may assist to tell your strategic planning.
You’ll be able to obtain LinkedIn’s full, 32-page ‘Model to Purchaser’ report here, however on this publish, we’ll check out among the key factors.
First off, LinkedIn notes that tech budgets are growing.
That is smart, given the speed of change in tech, with new advances like AI and the metaverse prompting many companies to think about how they’ll construct for the longer term.
However it’s additionally price noting, from a advertising and marketing perspective, that there’s vital alternative to achieve these companies with related options, aligned with these considerations. Most companies are investing now, for the longer term, and that would result in a spread of latest potentialities.
The report additionally appears to be like at how tech entrepreneurs wish to join with patrons, and the preferred technique of communication of their messages.
As you’ll be able to see, website positioning and social media advertising and marketing stay key focus components, whereas white papers and commerce exhibits are in decline.
Additionally price noting – the usage of advertising and marketing automation instruments is on the rise.
“Know-how entrepreneurs are supporting their more and more digital actions by upping their use of promoting automation instruments, which now account for a rising proportion of promoting budgets. When requested to determine the advertising and marketing actions that account for the biggest proportion of their budgets, 28% ranked automation instruments second out of twenty actions, behind solely social media promoting.”
The analysis additionally appears to be like at how one can greatest talk with tech patrons, and the important thing components that may enhance messaging.
“Know-how patrons instructed us in no unsure phrases that content material must be helpful, clear, and simple to know – and that is the place B2B entrepreneurs are largely getting it proper. However our analysis additionally exhibits the significance of content material being related and credible – and right here there may be some room for enchancment.”
There are additionally insights into the place tech patrons are in search of info – with social media popping out on prime.
These are some fascinating insights, which may assist to tell your outreach technique, and make sure that you’re aligning with how decision-makers are coming to their shopping for outcomes.
If you happen to’re within the sector, it’s undoubtedly price a learn – you’ll be able to obtain LinkedIn’s full ‘Model to Purchaser’ report here.