This looks like not an enormous deal, however then once more…
In the present day, Messenger has confirmed that it’s adding Notes, which is just about the identical as Instagram’s inbox Notes feature, enabling you to submit text-based prompts that your entire Messenger contacts can then see within the app, which may spark extra dialog and interplay alternatives.
So now, along with your Tales showing inside that row of profile bubbles alongside the highest of your Messenger inbox, customers may even be capable to add textual content notes, which they will then reply to within the app.
Which, as famous, looks like it’s in all probability not going to be a game-changer of any kind. However then once more, Notes has been one thing of a shock hit on IG, particularly amongst youthful customers, with Meta reporting again in June that over 100 million teens had shared a Note in the preceding three months, whereas teenagers are additionally creating Notes at 10x the speed of non-teen customers.
The latter level being the actual driver for Meta.
Lately, each Fb and Instagram have been losing relevance with younger audiences, so if there’s any new function that even seems to be prefer it is perhaps catching on with this cohort, Meta shall be trying to double down on that, within the hopes of protecting extra folks posting to its apps, versus drifting off to Snapchat or TikTok as an alternative.
So whereas it might not be an enormous deal to older audiences, it might be related for kids. And if not, it looks like a comparatively low-cost check, which is able to present one other connection possibility within the app, and not using a heap of dev time.
Messenger’s Notes function is extra restricted than IG’s, in that you may’t add music, GIFs, videos, and many others. Messenger Notes will, nonetheless, be displayed for twenty-four hours in-stream, offering a fast immediate (60 characters max) to get folks speaking, and it might be particularly helpful for random catch-ups if you head house for the vacations, offering a simple solution to ship a name out to your entire contacts.
Enterprise Pages can’t, nonetheless, submit Notes at current.
Which is sensible, as that will instantly flood your feed with promos from each account that you simply’ve ever DM’ed with. However it’s a limitation price noting with the brand new possibility.
