Meta’s holding its first ever ‘Conversations’ business messaging conference subsequent week (5/19), the place it should showcase its newest improvements and coming upgrades for its messaging platforms, which now cumulatively have over 2 billion users.
And it’s bringing out the big guns for the event, together with CEO Mark Zuckerberg, who’ll ship the primary keynote deal with, together with COO Sheryl Sandberg and Uber chief Dara Khosrowshahi.
I imply, that is smart, Uber has basically constructed its enterprise on messaging, and Sandberg will sit down with Khosrowshahi to get his insights into how messaging platforms have facilitated Uber’s development, and fueled its connection technique.
In different classes, Meta’s inside engineers will talk about the most recent messaging upgrades and enterprise instruments, which is able to doubtless embody new eCommerce integrations and superior advert instruments for WhatsApp.
Meta’s been attempting to generate extra income from WhatsApp because it bought the platform for $19 billion back in 2014. These efforts have compelled Meta to regularly change the main focus of WhatsApp, and in some points, soften its privateness options, which is at the very least a part of the rationale why former WhatsApp CEO Jan Koum left the company back in 2018.
However at 2 billion users, WhatsApp presents large income potential, if Meta can get it proper.
It’ll be fascinating to see if it has any new options on this entrance to share subsequent week.
Following the keynote shows, there’ll be a variety of breakout classes and deep-dives, protecting subjects like ‘Tips on how to get began with messaging to assist your prospects’, ‘Constructing conversational commerce experiences’ and ‘Working with Meta’s associate ecosystem’.
It might be price tuning in to glean some extra perception into how messaging can complement what you are promoting course of.
You may take a look at the total Conversations agenda here the place you may as well register to attend the one day occasion.