Meta has introduced a new series of webinars primarily based on its ‘Efficiency 5’ framework, which is a set of 5 data-proven ways that may assist to enhance promoting efficiency throughout Meta’s platforms.
The Efficiency 5, which Meta first outlined last year, was established primarily based on evaluation of 20,000 campaigns, with a view to establish the important thing components that drive optimum success.
Now, primarily based on this framework, Meta’s new webinar collection will discover how, precisely, every will be utilized in your advertising course of.
The primary webinar, to be held on April twenty sixth, will dig into the Conversions API, and the position it could actually play in your strategic planning.
As per Meta:
“The Conversions API is a Meta enterprise software that creates a direct connection between a enterprise’ advertising information and Meta, by sharing info between the enterprise web site and Meta servers. Along with the Meta Pixel, a line of code that helps to indicate a enterprise the actions clients tackle their web site, advertisers have seen higher marketing campaign outcomes. We discovered that advertisers with the Meta Pixel who arrange the Conversions API noticed on common a 13% value per motion enchancment.”
The webinar will present sensible perception into tips on how to implement and make the most of Conversions API information, which might offer you some new concepts on your Fb and Instagram campaigns.
Meta will observe that with separate webinars on the remaining 4 components – account simplification, concentrating on, mobile-friendly video, and advert testing. Meta says that the webinars can even embrace insights into tips on how to enhance marketing campaign efficiency, tips on how to develop a measurement technique and tips on how to make the finest artistic for larger performing campaigns.
It may very well be price tuning in, and making certain that you simply’re protecting all of your bases.
You may register for all of the upcoming webinars here.