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Meta Provides Up to date Congressional District Information to Location Concentrating on Choices for Advertisements

Meta Adds Updated Congressional District Data to Location Targeting Options for Ads

Meta has announced an update to its US location targeting options for advertisements, with US congressional districts, as outlined by the 2020 census, to be added as further geo-targeting choices.

As defined by Meta:

Beginning Could 19, 2022, an extra set of location focusing on choices can be obtainable for up to date US congressional districts following the US 2020 census. These can be added to all advertisements interfaces (together with the API) and can be denoted with “2020-census”. For instance, North Carolina’s up to date district 5 can be obtainable in location focusing on as “North Carolina’s fifth District-2020-Census, United States”.”

It’s a small change within the broader scheme, however might have large implications for these focusing on advertisements primarily based on political bulletins or actions, with the extra particular location qualifiers offering extra concerns to your advert method.

Meta additionally notes that as new congressional districts are finalized, it should make them obtainable in its advertisements interfaces.

“If a state’s up to date congressional map is at present in litigation, there is not going to be a brand new focusing on possibility for it but. If an up to date congressional district isn’t obtainable but, we advocate utilizing different location targeting options primarily based on areas akin to, akin to focusing on postal codes, cities and counties.”

So you might have numerous choices for geo-targeting your advert campaigns, however the up to date districts will present extra correct viewers estimate knowledge, and extra particular give attention to electoral zones.

The present, pre-2020 census congressional district focusing on choices will stay obtainable to advertisers by to the start of 2023.

“These districts’ names and limits will stay the identical. For instance, North Carolina’s pre-2020 census district can be obtainable as “North Carolina’s fifth District, United States”.

Once more, it’s not a serious change, nevertheless it does present extra perception into how Meta’s US advert focusing on areas are outlined, which might have particular worth for companies trying to goal advertisements primarily based on political impacts, pursuits, regional preferences, and so forth.

And with Apple’s ATT prompts taking a piece out of Meta’s knowledge monitoring, you want all of the instruments you possibly can to maximise advert efficiency. Updated location and inhabitants knowledge can solely assist in assessing potential impression.

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