Mozilla Acquires AI Product Evaluation Firm

Mozilla Acquires AI Product Review Company

Mozilla, the non-profit that developed Firefox browser introduced the acquisition of an AI-based software program firm that identifies pretend critiques for customers by way of browser extensions and a web-based assessment analyzer.


Mozilla is a non-profit group that gives free software program and has based an open supply AI neighborhood centered on creating reliable and helpful merchandise.

Fakespot is an organization centered on serving to customers select merchandise from reliable retailers by way of their pretend critiques detection know-how.

Their AI powered browser extensions scans critiques and is ready to catch pretend critiques.

Customers can even entry their Fakespot Analyzer know-how from the Fakespot web site the place a person interface accepts URLs and detects pretend critiques.

The know-how comes at a great time as shady sellers have begun utilizing ChatGPT to generate pretend critiques.

Quite a few pretend critiques have been detecting by looking Amazon for phrases generally created by ChatGPT, like “As an AI language mannequin,” as reported by CNBC.

These are the critiques which can be caught however little question different retailers are sensible sufficient to take away the ChatGPT signatures.

Screenshot of Fakespot Analyzer

Mozilla Acquires AI Product Review Company

Fakespot makes use of synthetic intelligence and machine studying programs to detect statistical patterns which can be indicative of pretend critiques.

The product offers a greater image of what a product’s true standing is in critiques.

Fakespot for Chrome lists these options:

  • “Instantaneous Fakespot Guard vendor scores whereas buying. By no means purchase a foul product from a foul vendor once more.
  • Instantaneous Fakespot Grades. By no means be deceived by pretend critiques whereas buying.
  • Search Outcome Sorter and Filter will can help you type and filter by finest grades.
  • Highlights will let you recognize at a look what the critiques are about utilizing our proprietary synthetic intelligence evaluation.”

The tip outcome, in keeping with Mozilla, are gross sales that depart extra prospects happy and fewer returns to retailers, a win-win for customers and trustworthy retailers.

Steve Teixeira, Chief Product Officer at Mozilla commented to Search Engine Journal:

“We couldn’t be happier to welcome the Fakespot workforce to Mozilla.

Every part we do with Firefox is about making the web higher for folks – extra enjoyable, extra reliable, extra rewarding.

Fakespot is an ideal match with that, a product that considerably improves the expertise of shopping for merchandise on-line, enhancing belief, and delivering a greater expertise whereas preserving privateness for everybody that makes use of it.”

Fakespot Integration with Firefox

Mozilla’s announcement famous that they may spend money on rising the corporate and ultimately integrating the performance of Fakespot instantly into the Firefox browser.

Customers of the browser extensions will proceed to benefit from the performance as they’ve earlier than.

Learn the announcement by Mozilla:

Fakespot becomes part of Mozilla, bringing trustworthy shopping tools to Firefox

Featured picture by Shutterstock/Asier Romero

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