Social media managers are repeatedly requested to tackle plenty of completely different roles, primarily based on the evolution of platforms, the event of recent methods, audience, staffing conditions, and many others. But it surely’s that variation that usually makes the job so attention-grabbing, in keeping with the latest survey from Hootsuite, which includes a vary of insights from folks working within the social media area, to supply a greater understanding of how they see their work, their key challenges, and the way the trade, usually, is altering over time.
And it’s altering, as at all times. And with numerous companies pressured into lay-offs over the previous 12 months, the survey comes at a very attention-grabbing time within the area.
Hootsuite surveyed over 3,800 folks working within the social media area for the report, which covers a spread of key parts like job expectations, satisfaction, pay charges, and extra.
You may obtain the total 80-page report here, which features a heap of in-depth insights, however on this publish, we’ll check out a number of the key notes.
First off, the report seems on the key challenges for social media managers, which is able to sound fairly acquainted to most.
By no means having sufficient time is nearly an embedded staple, as a result of we’d all love to have the ability to create video clips, AR results, VR experiences, and many others. However you possibly can solely accomplish that a lot, and generally, that implies that your social media supervisor is masking the vital parts, although there are at all times different alternatives on the horizon.
Additionally price noting the “56% of individuals don’t really feel like their bosses perceive social” stat. That’s altering over time, however it may be a frustration, in that you just’re creating methods generally primarily based on a flawed understanding as to what social media advertising can truly present.
In different phrases, plenty of laborious conversations about how one can’t simply make issues go viral on demand (I’m kidding, however…).
But, regardless of these challenges, most social media managers do get pleasure from their job.
In keeping with the report, 77% of social entrepreneurs are blissful of their position, whereas social professionals whose jobs are completely devoted to social media are the happiest cohort.
Although that’s not the norm, with most social managers break up throughout different parts.
Possibly there’s a case to be made for extra devoted social media roles, although the challenges in monitoring ROI, which could be partially linked again to the above-noted broader misunderstanding of the method, may very well be a proscribing issue right here.
The report additionally seems on the benefits and drawbacks of working from house for social media managers.
No surprises there, whereas it additionally seems at which particular duties social media managers discover kind of difficult.
Hootsuite’s additionally included information on common pay charges for social professionals, which can provide you with some benchmarks in your subsequent assessment assembly.
Additionally price noting that solely 29% of social media managers indicated that they’ve been capable of advance into increased administration roles, which means that regardless of social media maturing as a enterprise consideration, it’s seemingly nonetheless not seen as being on the identical stage as extra conventional processes.
Or social media managers don’t make nice folks managers, perhaps. You may draw your individual conclusions, but it surely’s one other attention-grabbing information level from the survey insights.
There’s a heap extra data within the full report, which additionally covers extra particular parts of working in social, together with gender steadiness, responses to current lay-offs, impacts on psychological well being, and extra.
You may obtain Hootsuite’s full “2023 Social Media Profession Report” here.