Social media managers are repeatedly requested to tackle various totally different roles, primarily based on the evolution of platforms, the event of recent methods, audience, staffing conditions, and many others. However it’s that variation that usually makes the job so fascinating, in response to the latest survey from Hootsuite, which includes a vary of insights from individuals working within the social media subject, to supply a greater understanding of how they see their work, their key challenges, and the way the trade, generally, is altering over time.
And it’s altering, as all the time. And with varied companies pressured into lay-offs over the previous yr, the survey comes at a very fascinating time within the area.
Hootsuite surveyed over 3,800 individuals working within the social media subject for the report, which covers a spread of key parts like job expectations, satisfaction, pay charges, and extra.
You possibly can obtain the total 80-page report here, which features a heap of in-depth insights, however on this submit, we’ll check out a number of the key notes.
First off, the report seems on the key challenges for social media managers, which is able to sound fairly acquainted to most.
By no means having sufficient time is nearly an embedded staple, as a result of we’d all love to have the ability to create video clips, AR results, VR experiences, and many others. However you’ll be able to solely achieve this a lot, and typically, that signifies that your social media supervisor is overlaying the important parts, although there are all the time different alternatives on the horizon.
Additionally value noting the “56% of individuals don’t really feel like their bosses perceive social” stat. That’s altering over time, however it may be a frustration, in that you just’re growing methods generally primarily based on a flawed understanding as to what social media advertising and marketing can really present.
In different phrases, a number of onerous conversations about how one can’t simply make issues go viral on demand (I’m kidding, however…).
But, regardless of these challenges, most social media managers do get pleasure from their job.
In line with the report, 77% of social entrepreneurs are blissful of their position, whereas social professionals whose jobs are completely devoted to social media are the happiest cohort.
Although that’s not the norm, with most social managers cut up throughout different parts.
Possibly there’s a case to be made for extra devoted social media roles, although the challenges in monitoring ROI, which may be partially linked again to the above-noted broader misunderstanding of the method, may very well be a limiting issue right here.
The report additionally seems on the benefits and drawbacks of working from house for social media managers.
No surprises there, whereas it additionally seems at which particular duties social media managers discover roughly difficult.
Hootsuite’s additionally included knowledge on common pay charges for social professionals, which can offer you some benchmarks on your subsequent assessment assembly.
Additionally value noting that solely 29% of social media managers indicated that they’ve been in a position to advance into increased administration roles, which means that regardless of social media maturing as a enterprise consideration, it’s probably nonetheless not considered as being on the similar degree as extra conventional processes.
Or social media managers don’t make nice individuals managers, perhaps. You possibly can draw your individual conclusions, however it’s one other fascinating knowledge level from the survey insights.
There’s a heap extra data within the full report, which additionally covers extra particular parts of working in social, together with gender stability, responses to current lay-offs, impacts on psychological well being, and extra.
You possibly can obtain Hootsuite’s full “2023 Social Media Profession Report” here.