New Survey Underlines TikTok’s Recognition with Teen Customers

New Survey Underlines TikTok’s Popularity with Teen Users

In case you wanted a reminder, TikTok could be very standard amongst teen customers.

Based on the newest survey information from Piper Sandler, which contains responses from over 14,500 US teenagers, TikTok is their main social app of alternative, dwarfing Instagram, Fb and Twitter, which all proceed to say no in teen choice.

Piper Sandler social app popularity charts

As you’ll be able to see on this chart (by way of Marketing Charts), Snapchat additionally stays comparatively standard with teen customers, although it has misplaced some floor, as TikTok has gained, whereas Instagram has dropped considerably since its peak in 2019.

After all, that is nothing new – Meta itself has conducted internal reports which present that it’s shedding floor with youthful audiences, a component that it’s made a excessive precedence to handle transferring ahead.

How, precisely, Meta plans to halt that decline is tough to say, however it appears to imagine that creating extra alternative for creators, and engaging extra web stars throughout to its apps, could possibly be a key method to lure extra kids again to its platforms.

However I’m unsure that’s going to work out, whereas Reels, which has change into increasingly popular on IG and Facebook, can also be not fairly pretty much as good as TikTok is at retaining consumer consideration.

But, Meta wants younger customers to stay related. It is aware of in addition to anybody that it was initially capable of usurp MySpace because the main social media platform as a result of it received over youthful customers, which sparked a mass migration to its app.

Meta additionally wants kids to be engaged for its broader metaverse push – as a result of in the event that they don’t assume the metaverse is cool, it’s arduous to think about anybody else goes to both. It’s additionally these youthful customers who already spend their time interacting in metaverse-like areas, like Roblox and Fortnite, which is vital to defining the following stage.

Meta wants them, however proper now, primarily based on charts like this, it more and more looks like kids don’t want Meta.

It is a key development to notice, each for instant advertising, in reaching younger audiences, and longer-term shifts.

You possibly can learn Piper Sandler’s full ‘Taking Inventory with Teenagers’ report for Fall 2022 here.

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