The Toronto International Film Festival is developing subsequent month, and Pinterest has been introduced as an official media associate of the enduring occasion, which can see the app host a spread of TIFF-themed content material to encourage consumer engagement.
The important thing aspect of Pinterest’s TIFF showcase is a brand new “Filmspiration Hub”, the place customers will have the ability to discover insider information on movies, celebrities, vogue, and so on. Pinterest may even host unique behind-the-scenes and best-of competition content material within the devoted house.
As defined by Pinterest:
“This hub will probably be a singular mixture of editorial and creator-led content material – a visible repository of all issues TIFF. Content material will vary from movie line-ups, interview clips, fan content material, purple carpet appears to be like, pictures from the TIFF Portrait Studio, and extra. As the house of inspiration, Pinterest may even home unique soundbites from celebrities visiting TIFF’s official interview suite, Studio 9, round “what evokes them.”
The hub will probably be featured within the search tab of the app for Canadian customers throughout the occasion, tying into the broader discovery emphasis.
Pinterest can be partnering with creators all through the competition, who’ll be posting their very own, unique TIFF content material. Collaborating creators embrace life-style creator Lil Gabi D and vogue influencers Fred Anyona and Sonakshi, every of whom will probably be trying to spotlight how movies have impressed their respective approaches.
It’s an fascinating partnership, particularly given Pinterest’s angle, in highlighting how filmmakers use the app for inspiration, and the way that’s sparked new vogue traits.
“With over 390 billion Pins saved on the platform, Pinterest has lengthy served as an inspiration search engine for quite a few movie administrators, costume designers and writers. They’re actively utilizing the platform for some of popular culture’s main moments. For instance, the writers of Stranger Issues used Pinterest to storyboard the complete collection. Actress and director Elizabeth Banks additionally discovered inspiration on Pinterest to think about a brand new era of Charlie’s Angels.”
That’s a superb angle, which might work to spotlight the worth of the platform as a discovery and inspiration app, and immediate extra movie followers to have interaction through Pin.
Pinterest customers will have the ability to entry the Filmspiration Hub on Pinterest’s search touchdown web page from September seventh to seventeenth, with the content material set to be up to date day by day at some stage in the occasion.