What are the most recent traits in weddings, and how will you faucet into them together with your promotions?
This week, Pinterest has launched a new research report, in partnership with Zola, to supply insights into the massive matrimonial planning traits of the season.
As defined by Pinterest:
“With greater than 2 billion helpful marriage ceremony concepts on Pinterest, and nicely over 2 million {couples} who’ve chosen Zola as their trusted accomplice in marriage ceremony planning, Pinterest and Zola are teaming as much as reveal the largest marriage ceremony traits of 2023, marrying Pinterest traits with Zola professional insights to showcase how {couples} can deliver inspiration to realization all through their total planning course of from engagement to newlywed life.”
The report appears in any respect elements of marriage ceremony and honeymoon planning, utilizing Pinterest insights to focus on the largest, rising traits of 2023.
Key marriage ceremony traits of the season embrace ‘Maximalist Weddings’, different coloration palettes (together with scorching pink and emerald inexperienced attire), in addition to sustainable celebrations.
There’s additionally an summary of the preferred marriage ceremony attire, together with make-up and hair styling choices.
There are additionally insights into marriage ceremony occasion traits (black bridesmaid attire are one other key coloration shift), together with high honeymoon locations.
- Searches for ‘Morocco honeymoon’ elevated 75%
- Honeymoon in Croatia +190%
- Azores honeymoon +135%
- Cape city honeymoon +60%
In line with Zola, the common value of a marriage in 2023 is $29,000, with a spread of those new traits being included into the bridal celebrations, which may current a spread of latest alternatives for entrepreneurs.
If your corporation is in any respect associated to the marriage trade, it’s value looking, and contemplating whether or not you possibly can faucet into the most recent traits.
You may try the Pinterest x Zola 2023 Marriage ceremony Traits Report here.
