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Pinterest Declares New Video Content material Partnership with Dotdash Meredith

Pinterest Announces New Video Content Partnership with Dotdash Meredith

Pinterest has introduced another exclusive video partnership, this time with writer Dotdash Meredith, which can convey content material from a variety of well-known way of life manufacturers to the app.

As per the above tweet, Pinterest says that the brand new partnership will convey almost 200 authentic movies to the platform, which will likely be aligned with annual moments that its viewers is engaged with – ‘starting from wedding ceremony season to the holidays’.

As per Pinterest:

The partnership kicks off this month with “Colorscapes,” a must-see video sequence from Higher Properties & Gardens capturing tablescapes impressed by seasonal shade palettes to go well with each life second, and later this month, Brides will introduce “Marriage ceremony Costume 360,” that includes this season’s hottest wedding ceremony costume types and wedding ceremony traits delivered to life by actual individuals in 360-degree movies. Higher Properties & Gardens will even share time-tested suggestions and tips revealed over the model’s 100 years, that also ring true and useful immediately, in a sequence titled: “Out of the Archives.”

It’s the newest in Pinterest’s increasing video content material push, which has additionally seen it associate with Tastemade and different well-known manufacturers on unique activations within the app.

In January, Pinterest introduced the same partnership with Conde Naste, which can convey content material from Vogue and Architectural Digest to the platform. This expanded content material push will ideally assist Pinterest drive extra engagement, and broaden its viewers past the 450 million monthly actives which are presently logging into the app.

Video has been an enormous winner for Pinterest of late, with the platform now serving over a billion video views per day, whereas its video stock elevated by 30% quarter-over-quarter in This fall. Like all social platforms, video is essentially the most participating format within the app, whereas the vast majority of Pinners additionally say that video content material is extra prone to affect the actions that they take primarily based on Pin content material.

The addition of extra publisher-created, unique video content material might assist to drive extra curiosity, and generate extra engagement, guiding customers to expanded discovery within the app.

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