Pinterest is launching a new video ad campaign, which goals to showcase how the platform can assist you dig into particular traits and pursuits, by way of varied area of interest ideas, below the banner of “It’s potential”.
As you may see on this instance, Pinterest’s new marketing campaign highlights how the platform can facilitate thought exploration and creation, by way of a spread of merchandise, recipes, concepts, and extra.
As defined by Pinterest:
“The [new campaign] reinforces how Pinterest is a mind-expanding platform that may make it easier to see and seize new prospects. Individuals want a spot the place they’ll develop and evolve their considering, arrange their concepts and collaborate on tasks with the individuals they care about, all in an effort to finally take motion and enhance their lives.”
The brand new marketing campaign consists of 4 variations, every exploring a distinct curiosity.
“From planning a trip or the decor in your first shared condominium to nailing the right unfold for a Halloween get together or search for a 90s get together.”
The video advertisements will start showing from this week, whereas Pinterest can also be operating a “Chance Place” pop-up magnificence and DIY retailer in London so as to add a real-life aspect to its pre-holiday push.
“Happening in London, UK, on September twenty ninth and thirtieth, the first-of-its-kind pop-up will permit guests to participate in mocktail making, get a (actual) tattoo, and upcycle home goods into model new assertion items.”
So you may go get a tattoo from Pinterest, for those who’re within the UK. No phrase on whether or not it needs to be the Pinterest brand.
It’s one other option to showcase the worth of Pinterest as a discovery platform, and the way it can assist customers discover particular pursuits, and create their very own customized variations of such, based mostly on Pin steerage.
And as famous, with the vacation push arising, Pinterest is eager to showcase its potential worth to advert companions.