Pinterest has introduced a new slate of programming for Pride Month, together with devoted reside streams, purchasing spotlights, and a brand new partnership with RuPaul’s Drag Race winner Sasha Colby.
Colby will share unique content material, in addition to a curated board of magnificence ideas and recommendation. Colby, a long-time Pinterest person, can even use the event to focus on how the platform can empower positivity and expression for all customers.
Pinterest can also be partnering with Tastemade on a spread of latest video collection that’ll spotlight LGBTQ+ creators, companies, notable drag artists, and extra.
Pinterest can even be internet hosting a spread of associated promotions within the app.
“All through Pleasure Month, Pinterest shall be highlighting a number of LGBTQIA+ creators on At present’s inspiration. Folks can uncover concepts for self-expression, wellness, LGBTQIA+ journey locations and extra. Pinners will uncover merchandise from LGBTQIA+ manufacturers inside Purchasing Spotlights on Pinterest within the US, Canada, the UK, Australia, Germany, France, Brazil, Mexico, Spain and Italy.”
Pinterest says that person curiosity in gender expression and queer vogue and sweetness is on the rise, with searches for phrases like ‘understanding gender’ (+550%), ‘non-binary outfits’ (+355%), and ‘non-binary haircuts lengthy’ (+405%) all gaining important traction in current months.
Because it seeks to be a house for positivity and inclusion, it’s vital for Pinterest to focus on and have a good time the LGBTQ+ group, and showcase these creators – which might additionally present extra alternatives for manufacturers on Pinterest to attach with customers through themed tie-in promotions.
You possibly can study extra about Pinterest’s Pleasure Month occasions here.
