Tis the season for weddings, and Pinterest has published some new insights into key marriage ceremony ceremony developments, to assist companies plan for what’s coming, and spotlight what individuals are in search of as they rejoice their large day within the coming months.
As per Pinterest:
“The 2022 marriage ceremony season goes to be one of many busiest on report as {couples} make up for canceled, altered and postponed celebrations. As the vacation spot for marriage ceremony inspiration, Pinterest gathered the entire prime developments to assist Pinners prepare for this nuptial season.”
Pinterest’s marriage ceremony pattern insights are based mostly on consumer search exercise, and embrace a variety of non-traditional approaches, gown colours, LGBTQ marriage ceremony inspiration, regional shifts and extra.
Among the many key notes:
- Searches for ‘Black gown marriage ceremony celebration’ have elevated by 10x
- Searches for ‘Goth marriage ceremony decorations’ are up 6x
- Black marriage ceremony concept searches are up 6x
- Vampire marriage ceremony gown searches have elevated 4x
- Woodland fairy marriage ceremony searches are up 7x
- Enchanted forest marriage ceremony gown searches and up 5x
So a good bit of selection there, which might supply expanded advertising potential to hyperlink into these developments.
Pinterest particularly notes that black gown and decor are ‘having a second’ this marriage ceremony season, with searches for ‘darkish marriage ceremony concepts’ up 59x.
- Searches for ‘Black glam nails’ are up 50x
- ‘Black gown marriage ceremony celebration’ searches are up 34x
- ‘Crimson and black marriage ceremony theme’ searches have elevated 4x
- ‘Sage inexperienced and black’ marriage ceremony searches are up 3x
So once more, all kinds of unconventional wedding-related searches to think about, which might issue into your planning for the season.
Pinterest additionally says that ‘Bridgerton’ themed marriage ceremony searches are up 12x, reflecting cultural affect on the season, whereas Pinners are additionally in search of choices to cut back the environmental impression on their large day.
- Thrifted marriage ceremony searches are up 3x
- ‘Eco pleasant marriage ceremony favors’ searches are up 2x
- ‘Thrifted marriage ceremony décor’ searches have elevated by 69%
And as famous, LGBTQ marriage ceremony concepts are additionally being extremely searched within the app.
- ‘Non binary marriage ceremony outfit’ searches have risen 8x
- ‘Lesbian marriage ceremony bridal celebration’ searches are up 3x
- ‘Queer marriage ceremony’ searches have doubled year-over-year
There’s a variety of extra insights into Pinterest’s full wedding season report, together with regional search developments and additional insights into these key components.
A broad vary of industries are impacted by these shifts, and in the event you’re seeking to get forward of the subsequent shifts, and cater to rising want, these may very well be some beneficial notes to your planning.
