I’m thrilled to announce that Amanda Zantal-Wiener, a virtuoso marketer and a veteran of media newsrooms, has been chosen as SEJ’s Editor-in-Chief.
This can be a newly created place centered closely on technique and management, and Amanda will oversee our total editorial crew.
Over the previous yr, SEJ has skilled important progress in our crew, model, and our content material choices.
“Our crew has expanded in each measurement and variety in simply over a yr from 13 to 33 crew members, situated all over the world in 5 international locations and 6 time zones,” mentioned Jenise Uehara Henrikson, CEO of Alpha Model Media, mother or father firm to SEJ.
“Amanda brings deep expertise with how content material technique, married with a robust editorial crew, can empower and encourage entrepreneurs who depend on us for steerage and discovery of what’s taking place of their world. We’ll look to Amanda to assist us elevate and assist our writers and editors to provide the very best work of their careers.”
As SEJ’s Managing Editor, I’m extremely pleased with what the crew has achieved to this point, together with how our skilled contributors program has advanced.
We’re publishing extra skilled content material than ever earlier than – and we’ve expanded our contributor roster to over 130 trade practitioners, recruiting contributors from Oracle, Autotrader, Adobe, Similarweb, and extra.
Our new contributors work and serve shoppers and audiences within the U.Okay., Europe, and Latin America. SEJ has made a concerted effort to shut the gender hole in our publishing operations.
“Two-thirds of our management are girls, together with our heads of Finance, Venture Administration, Gross sales, and Advertising and marketing.” Jenise added.
We’ve additionally launched a brand new interview collection so as to get innovators and specialists to provide their tackle trending matters that impression your work, campaigns, and careers.
In these unique interviews with specialists from Amazon, Trader Interactive, BrightEdge, Pinecone, Botify, Invoca, and extra, we’ve surfaced tons of actionable perception from working practitioners and trade leaders that can assist you study and develop.
I’m thrilled to welcome Amanda to the crew and collaborate together with her on all these initiatives.
In her most up-to-date function, Amanda served as Senior Deputy Editor and Content material Supervisor for HubSpot’s social media crew.
There, she oversaw vital parts of the model’s social content material technique, managing a number of cross-functional and cross-departmental initiatives and initiatives.
Beforehand, Amanda managed the Information and Developments by HubSpot program, the place she served as a reporter, editor, and analyst on the tech trade information most related to entrepreneurs, gross sales, and repair professionals.
“Having labored for a somewhat sizeable CRM firm, Search Engine Journal has typically been for me a go-to supply of up-to-the-minute info on the trade information and traits impacting B2B professionals probably the most,” Amanda mentioned.
“SEJ has grown from a visitors perspective, model perspective, and most significantly a crew and operations perspective,” mentioned Loren Baker, our founder and the host of SEJ’s official podcast.
“We’ve blossomed from a one-person weblog to the main publication on search advertising and marketing, and that progress brings new alternatives. I’m extraordinarily excited so as to add Amanda to our crew,” Loren added.
I requested Amanda what she has in retailer for readers?
“As Editor-in-Chief, I hope to uphold the credo of placing the reader first and upholding SEJ’s already excessive reporting requirements to convey well timed, related info to the search engine marketing and advertising and marketing communities – how, the place, and once they want it,” she mentioned.
Amanda famous that within the trendy enterprise and client panorama, the vary of matters falling underneath that umbrella will proceed to develop.
“I’m excited to convey views as a marketer, journalist, editor, and supervisor to what’s already a exceptional publishing setting,” she mentioned.
Exterior of labor, Amanda fancies herself a little bit of a ‘Golden Ladies’ aficionado however hopes you received’t maintain that in opposition to her.
On weekends, you may normally discover her climbing, making an attempt a brand new recipe, or getting outdoors as a lot as doable together with her canine, Tullamore.
Featured picture: Amanda Zantal-Wiener
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