On the again of its strong Q2 performance, which noticed it add 13 million extra day by day customers, and put up a document income end result, Snapchat is launching a brand new, world advert marketing campaign, designed to maximise its momentum, and encourage extra utilization.
As you possibly can see, the brand new marketing campaign goals to spotlight the app’s ever-evolving AR options, in an effort to entice extra customers to check out the app.
As defined by Snapchat:
“Open Your Snapchat is an invite for shoppers and advertisers to totally dive into AR, unlocking a whole bunch of customized experiences localized to every market. The marketing campaign will blanket billboards, buses, web sites and every thing in between in quite a few main cities throughout the globe.”
The ‘Open Your Snapchat’ marketing campaign will run in numerous markets all over the world, beginning with the US, UK and Mexico, earlier than increasing to India, a key development area for the app.
“The marketing campaign will function in depth OOH and digital placements that may embody Snapcodes, revealing a whole bunch of customized inventive and AR Lenses that will probably be largely particular to every metropolis. Main cities embody Atlanta, Charlotte, Chicago, Denver, Detroit, London, Los Angeles, Mexico Metropolis, Minneapolis, Mumbai, New York Metropolis, Philadelphia, Phoenix, Orlando and Tampa.”
AR has lengthy been Snapchat’s key lure to get extra customers in, with its viral Lenses seeing an increasing number of individuals obtain the app, and discover its face-changing instruments. And whereas many different apps have since latched onto the AR results development, Snap continues to be seeing vital momentum with its AR choices, even amid the rise of TikTok, as a result of many TikTok customers really create clips utilizing Snap Lenses after which add them to TikTok as a substitute.
That then will get extra individuals looking by means of Snap for the newest visible traits and results, and with Snap additionally facilitating an increasing number of AR creators, who’ve collectively remodeled 1.5 million Lenses so far, the alternatives for brand spanking new types of expression are nearly limitless, additional boosting engagement and retention within the app.
As such, it is a sensible focus for this new marketing campaign, and it ought to assist it get extra individuals attempting out its many AR instruments because it appears to additional solidify its viewers base.
And with AR glasses on the way, and the broader hype round AR constructing, now looks like simply the correct time for Snap to make a giant push on this respect.