Snapchat has announced a brand new integration with measurement and attribution supplier Rockerbox, which is able to present extra knowledge to assist Snapchat advertisers maximize advertising efficiency.
Rockerbox supplies attribution and efficiency insights throughout a variety of on-line channels, supplying you with a extra holistic view of how every of your advert parts is performing.
With this new integration, Snapchat will now feed its efficiency knowledge into the Rockerbox system.
As per Snap:
“Via this enhanced partnership, Snap will sit alongside Rockerbox’s 200+ different platform integrations with well-liked search, social, show, and conventional channels, permitting entrepreneurs to see precisely how a lot of their conversions and income could be attributed to Snap. You are able to do this by tapping into Snap’s expansive set of Efficiency Advertising options, whether or not you’re targeted on driving on-line gross sales, producing leads, or buying and re-engaging with customers of your cellular app.”
The partnership will present Snapchat entrepreneurs with new capability to measure attribution, share of impression inside your advertising channels, and extra insights into viewers response, which is able to assist you optimize and maximize your Snap adverts efficiency.
It’s one other step for Snap’s enterprise instruments, which proceed to evolve because the platform appears to be like to capitalize on its advertising alternatives. Snapchat, which is now as much as 750 million monthly active users, stays a key connective platform for youthful audiences, and as such, it additionally supplies vital potential for reaching these audiences and producing hype round your merchandise.
The brand new insights will assist to optimize your Snap strategy inside your broader advertising technique.
You may learn extra about Snap’s new partnership with Rockerbox here.