Halloween is now lower than 80 days away, and whereas it is not thought of one of many main buying holidays, as such, it does present vital alternative for advertising and marketing tie-ins, and associated promotions across the occasion.
And this yr, specifically, it could possibly be much more vital, with many areas trying ahead to a return of in-person gatherings, and trick-or-treating, after common traditions had been disrupted by COVID in 2020.
If you happen to’re contemplating your promotional potential across the occasion, Snapchat has published a new Halloween marketing guide, highlighting key on-platform utilization stats and connections instruments, which may present one other avenue to issue into your planning.
You possibly can obtain the complete Snapchat Halloween information here, however on this publish, we’ll check out among the key factors of be aware.
First off, Snapchat underlines the recognition of Halloween within the app, with some 80% of Snapchatters seeking to have a good time the occasion.
And that is not confined to sure areas, essentially, with Snapchatters world wide trying to participate in Halloween traditions.
Snapchat notes that it’ll have a spread of themed tie-in components all through the app, serving to to additional have interaction its viewers.
Which results in elevated promotional potential, and Snap notes that its AR instruments could possibly be notably efficient on this respect.
Snapchat additionally supplies insights on how its customers are planning to spend across the day, with nearly all of its viewers seeking to make a purchase order particularly for the occasion.
Snap additionally supplies perception into when customers need to purchase, which will help to information your strategic alignment.
There are some good insights right here, that may undoubtedly assist in your planning – and even should you’re not trying to make use of Snapchat particularly, there are some worthy reminders round buying peaks and viewers curiosity which could possibly be value contemplating.
You possibly can obtain the complete Snapchat Halloween advertising and marketing information here, whereas Snap has additionally printed region-specific studies for key markets.