Social media managers, rejoice – immediately, TikTok has added a new set of social media management platforms to its Marketing Partners Program, which is able to allow you to set up, schedule and sure, publish content material to TikTok out of your platform of alternative.
As defined by TikTok:
“At present, we’re excited to introduce the TikTok Advertising Companions Program’s inaugural group of badged companions within the Content material Advertising specialty. These eight trade leaders – Brandwatch, Sprint Hudson, Emplifi, Hootsuite, Khoros, Later, Sprinklr, and Sprout Social – have constructed revolutionary options that make it simpler for manufacturers to publish, handle, and observe their content material on TikTok, all throughout the content material administration instruments that manufacturers already use and love. We’re excited to attach manufacturers with these trusted companions who might help them lean into and degree up their TikTok-first content material methods.”
That may make it a lot simpler to plan and put up your TikTok updates, whereas additionally simplifying the repurposing course of, so you possibly can re-share your video property throughout every platform.
If you wish to go that route. The important thing to success on TikTok is creating content material that aligns with natural utilization of the app, as a result of straight-up promotions will get skipped and ignored, versus extra pure trying clips that match into folks’s ‘For You’ feed.
Nonetheless, it may make it simpler in reverse too, enabling you to share your TikTok clips to different platforms, whereas in any case, it should allow you to map out your scheduled content material throughout all networks, serving to to make sure you stay constant and lively in every app.
And that’s not all – by way of this new integration, manufacturers utilizing these accredited TikTok companions will be capable of:
- Handle – Arrange, schedule and publish content material on TikTok; streamline content material collaboration, scale publishing exercise and handle cross-platform content material
- Perceive – Monitor profile and video metrics in actual time, examine to different platforms and benchmark efficiency; optimize methods; higher perceive audiences and engagement
- Reply – With Content material Advertising companions, you possibly can observe conversations taking place within the feedback part, delegate and reply, perceive the group’s engagement fashion together with your model, and keep a constant response cadence to remain engaged with the TikTok group.
It may present an enormous enhance to your TikTok advertising efforts – and with the app on observe to achieve 1.5 billion users in 2022, which might make it the second most used social media app on the planet, many manufacturers are actually working to determine a TikTok technique, in alignment with the newest tendencies.
These new integrations will present perception and oversight, to be able to optimize your TikTok method, which may make it a lot simpler to scale your present content material efforts to incorporate TikTok clips.
It’s an enormous replace, and little doubt many social media managers shall be excitedly trying so as to add TikTok into their dashboard, with the choice now being rolled out in your account settings (right here’s the way it seems to be on Hootsuite).
It may take some getting used to, however now, TikTok shall be a way more central a part of many manufacturers’ social media methods.
You’ll be able to learn extra about TikTok’s Advertising Companion Program here.