Social Media Utilization Statistics For Digital Entrepreneurs In 2022

Social Media Usage Statistics For Digital Marketers In 2022

One element of a profitable digital advertising technique is your social media presence.

If you happen to want numbers to show the worth of social media advertising, you’ve come to the best place. There at the moment are 4.55 billion lively social media customers globally, however that quantity is 9.9% increased than final 12 months.

Which means 400 million new folks have signed up for a minimum of one social media account throughout the final 12 months.

Worldwide, the top social networks are Fb, YouTube, WhatsApp, and Instagram.

Proceed studying to find extra causes your corporation wants social media advertising.

How Many Folks Use Social Media Every Month?

As of 2021, 84% of the US inhabitants use a minimum of one social media community.

Worldwide, the lively variety of social media customers is 57.6% of the whole inhabitants. Which means over half of the world recurrently makes use of a minimum of one social media community as soon as a month.

The highest seven social networks have over 1 billion month-to-month lively customers.

Fb leads the listing of most used social networks, adopted by YouTube, after which the remainder of the metaverse – WhatsApp, Instagram, and Fb Messenger.

Let’s take a better have a look at the numbers.

Common Quantity of Month-to-month Customers in 2021

The next are the statistics for month-to-month customers of the top 15 social media apps globally in 2021:

  1. Fb – 2.89 billion
  2.  YouTube – 2.29 billion
  3.  WhatsApp – 2.00 billion
  4.  Instagram – 1.39 billion
  5. Fb Messenger – 1.30 billion
  6.  WeChat (Weixin) – 1.25 billion
  7.  TikTok (Douyin) – 1 billion
  8. LinkedIn – 800 million*
  9. QQ – 591 million
  10. Sina Weibo – 566million
  11.  Telegram – 550 million
  12.  Snapchat – 538 million
  13. Kuaishou – 506 million
  14. Twitter – 463 million
  15.  Pinterest – 454 million

* Whole members – variety of month-to-month lively customers listed.

Within the U.S., the top social media platforms utilized by a proportion of adults embody the next:

  1. YouTube – 81%
  2. Fb – 69%
  3. Instagram – 40%
  4. Pinterest – 31%
  5. LinkedIn – 28%
  6. Snapchat – 25%
  7. Twitter – 23%
  8. WhatsApp – 23%
  9. TikTok – 21%
  10. Reddit – 18%
  11. Nextdoor – 13%

Platform-Particular Statistics

Take a look at this listing of 2021’s social media business leaders and a few of their finest efficiency statistics.

1. Fb

Fb is on the high of this listing for a motive. Not solely did they knock the competitors out of the park with 2.89+ billion customers every month, however 69% of U.S. adults have used Fb a minimum of as soon as previously 12 months.

The Fb statistics for 2021 inform a narrative the place many chapters concentrate on the youthful generations.

Over 53% of Fb customers throughout the globe are within the 18-34 age group, with 25-34 year-olds main at 31.5% and 18-24 year-olds at 22.7%.

Companies additionally profit tremendously from Fb. Over 200 million companies use Fb to achieve their prospects.

It’s not a shock while you see that the typical Fb consumer clicks roughly 12 ads per 30 days.

If you happen to’re searching for extra engagement in your model, positively strive Fb.

2. YouTube

Google stands out as the main search engine, however YouTube is the second most popular search engine and web site globally.

Folks can’t cease watching YouTube. In the US, 62% of YouTube customers go to YouTube each day. On a month-to-month foundation, over 2 billion logged-in customers watch an astounding 1 billion hours of video each day.

Every minute, YouTube creators add over 500 hours of content material. That’s not solely quite a lot of content material however quite a lot of commercials and enterprise promotions.

What advertisers might be completely happy to listen to is that YouTube ads work, reaching 2.29 billion YouTube customers.

3. Instagram

Instagram now connects over 1 billion customers who wish to share and create.

Folks additionally like interacting with companies on Instagram. Over 200 million companies obtain visits from Instagram customers each day. You’ll be able to see why many corporations at the moment are turning to Instagram to advertise their model.

In response to Instagram, 90% of its customers comply with a model and 87% take motion after they see a product.

What’s additionally attention-grabbing are the Instagram statistics on how folks act after they store. For instance, 70% of buyers look to Instagram for his or her subsequent buy, and over 130 million Instagram customers faucet on procuring posts month-to-month.

Moreover, 86% of Instagram customers could be seemingly to take a look at a product as a result of it was shareworthy, and 50% of buyers have visited an internet site after seeing a product in Instagram Tales.

4. LinkedIn

LinkedIn is worldwide. The skilled community has over 800 million customers from over 200 international locations. Recognized for being an effective way to market yourself professionally and make enterprise connections, the positioning has a protracted attain.

In a survey about digital belief, U.S. customers rated LinkedIn because the platform more than likely to protect their privacy and data.

In response to Statista, 59.2% of LinkedIn customers fall into the 25-34 year-old age group, with 56.6% of customers are male.

LinkedIn can also be good for B2B companies. In response to a survey performed by LinkedIn, they had been the number 1 lead generation platform.

5. Pinterest

Pinterest isn’t only for planning your marriage ceremony or saving 10 million recipes you’ll by no means prepare dinner. It’s for nearly every thing you may consider, which is a part of why folks use the positioning.

Over 459 million folks use Pinterest for inspiration, and 80% of weekly Pinterest customers have found a brand new model or product whereas perusing the community’s feed.

And Pinterest has been doing fairly nicely. Extremely, the corporate’s 2021 Q3 income grew 43% 12 months to 12 months.

Pinterest customers typically have a function, nonetheless. In comparison with everybody else, Pinterest blows the competitors away relating to intent. That’s as a result of 55% of its customers get on the app particularly to seek for merchandise.

6. TikTok

With 1 billion month-to-month lively customers, the place 60% of them are 18-34 years outdated, you can not deny TikTok has a spot within the advertising combine for a lot of companies.

The top categories, based mostly on hashtag views, embody leisure, dance, health/sport, house renovation/DIY, magnificence, and vogue. Manufacturers that may create content material that matches in one in every of these classes will seemingly enhance their visibility with TikTok audiences.

How essential is TikTok to ecommerce? In response to an Adweek & Morning Seek the advice of survey, 15% of adults and 36% of Gen Z TikTok customers have made a purchase order based mostly off of content material seen on TikTok.

Get began with TikTok content material with data-driven advice from their platform.

  • Movies that take up the complete display screen (9:16 ratio) see a 60% raise in impressions.
  • Movies with closed captioning or textual content on display screen see a 55.7% raise in impressions.
  • Movies with abstract/finish card data see a 47.3% raise in impressions.

7. Snapchat

Snapchat’s potential advert viewers and consumer base of 538 million make it an amazing platform for manufacturers – particularly manufacturers advertising to 13-24 year-olds who make up over 58% of Snapchat’s consumer base.

In response to Snapchat, 306 million folks use the platform each day, spending a median of half-hour on the community. Over 210 million snaps had been being created every day as of 2019.

Snapchat promoting is rising. In 2021 Q3, Snapchat income surpassed 1 billion U.S. {dollars}.


As we transfer into 2022, we are going to see emergence of new trends, options, and way more from social media.

Outlined by a capability to alter with the occasions, join folks, and interact, these social media titans will seemingly proceed to drive the market.

The statistics don’t lie: Social media is right here, and it’s right here to remain.

Extra Sources:

Featured picture: Anna Frajtova/Shutterstock

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