Sunday, December 10, 2023

The Barrier to Mainstream Crypto Adoption Isn’t UX — It’s Product-Market Match



There’s quite a lot of proof that when the consumer profit is nice sufficient, customers are keen to leap by UX hurdles and be taught new behaviors, in crypto and past. Examples embody the primary iPhone (which lacked a contact keyboard), the web itself, and all crypto belongings and functions which have had vital adoption up to now (non-fungible tokens, or NFTs, over the last bull market being a main instance). For merchandise that remedy a core want, unfamiliar and complex UX hasn’t been a blocker.

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