Insider Temporary
- Ocean Race has premiered a metaverse expertise in collaboration with Digital Regatta and Accenture
- The experiences will change how companies and followers have interaction with the occasion whereas defending the surroundings
ALICANTE, Spain & PARIS & NEW YORK–(BUSINESS WIRE)–The Ocean Race launched a metaverse expertise pilot at this time with Digital Regatta and Accenture (NYSE: ACN) to have interaction followers and companies in a brand new approach with the world-renowned, world yacht race.
“Our collaboration with The Ocean Race and Digital Regatta helps reinvent how folks have interaction with the race and defend our oceans whereas creating worth for all stakeholders.”
The businesses developed a metaverse surroundings that enables avid gamers and lovers of the race’s official e-sailing recreation, Digital Regatta, to participate in unique on-line occasions, work together with different followers and get entry to workforce stats.
“We’re getting into the metaverse and our collaboration with Digital Regatta and Accenture as a result of we’re explorers and pioneers,” mentioned Richard Brisius, race chairman of The Ocean Race. “Since 1973 we now have sought new methods for folks to have interaction with what is going on within the ocean.”
Philippe Guigné, founder and CEO of Digital Regatta, added: “The metaverse is a brand new expertise offered by Digital Regatta and The Ocean Race that can enable folks to observe the bodily and digital race in an all-digital race village. Players and lovers will have the ability to meet one another, watch the bodily and digital occasion, and rather more. This digital actuality setup will additional improve the fan expertise.”
Accenture, The Ocean Race and Digital Regatta are additionally offering e-commerce alternatives for manufacturers to showcase their digital items and providers within the metaverse area, equivalent to energetic attire retailer and official clothes companion of the race Helly Hansen.
Moreover, The Ocean Race’s mission to guard the seas is integrated within the metaverse technique and content material. The Racing with Goal tent, named after the group’s sustainability programme, is an interactive area the place guests can discover how the race helps this objective and the way they will get entangled. The realm contains a science station, which highlights how race groups are gathering very important information concerning the ocean, and a studying nook the place guests can uncover and obtain studying programmes to encourage youth between 6–16 years outdated to guard the seas. Additionally showcased is the Blue Voice marketing campaign, which supplies a chance for guests to indicate their help by signing the petition for ocean rights.
“The metaverse will usher in a brand new period of our digital lives, overcoming the restrictions of the bodily world and creating new alternatives to immerse in points and join as communities,” mentioned David Deal with, who’s the co-lead of Accenture’s Metaverse Continuum enterprise group. “Our collaboration with The Ocean Race and Digital Regatta helps reinvent how folks have interaction with the race and defend our oceans whereas creating worth for all stakeholders.”
Richard Brisius added: “Goal drives The Ocean Race. Defending our racetrack and restoring the well being of the ocean is significant, and the metaverse could be a improbable software for serving to give the ocean a voice. It’s much more necessary for us to proceed to discover new methods to have interaction and educate. We recognise that it’s the younger technology the place we have to focus our efforts to construct ocean literacy, because the metaverse is prone to entice many younger customers. As well as, we imagine within the deserves of Internet 3.0 with a metaverse which can symbolize a good web managed by the customers, in comparison with the present Internet 2.0 which is centralized and run by a couple of entities.”
Greater than 200,000 gamers are anticipated to participate within the Digital Regatta Offshore and Inshore variations of the race. There are seven Worldwide Monohull Open Class Affiliation (IMOCA) legs and three VO65 Dash levels on Digital Regatta Offshore, with new options for an expanded digital expertise, mimicking the actual race the crews are enterprise.
The Ocean Race metaverse pilot expertise, in collaboration with Digital Regatta and Accenture, might be accessible to customers on a restricted foundation beginning with the final week of Leg 3 of the race from Cape City to Itajaí, Brazil.
About The Ocean Race
Since 1973, The Ocean Race has offered the final word check of a workforce and a human journey like no different. For practically 50 years, it has saved an virtually legendary maintain over a few of the best sailors and been the proving floor for the legends of our sport.
The 14th version of The Ocean Race began from Alicante, Spain on 15 January 2023, and can end in Genova, Italy early in the summertime of 2023. The race will go to 9 iconic cities across the globe over a six-month interval (Alicante, Spain – Cabo Verde – Cape City, South Africa – Itajaí, Brazil – Newport, RI, USA – Aarhus, Denmark – Kiel Fly-By, Germany – The Hague, the Netherlands – Genova, Italy) and can characteristic a leg with the longest racing distance within the 50-year historical past of the occasion – a 12,750 nautical mile, one-month marathon from Cape City, South Africa to Itajaí, Brazil. The fleet of combined crews will move all three nice southern Capes – Cape of Good Hope, Cape Leeuwin, Cape Horn – continuous, for the primary time.
Together with 5 confirmed foiling IMOCA groups racing around the globe, six one-design VO65 boats will race on three legs with an choice to compete for a brand new trophy inside The Ocean Race referred to as The Ocean Race VO65 Dash Cup.
Sustainability in The Ocean Race
We now have a confirmed dedication to sustainability, and with the help and collaboration of eleventh Hour Racing, Founding Associate of the Race Sustainability Programme and Premier Associate of The Ocean Race, we’re inspiring motion and creating tangible outcomes.
Constructing upon our award-winning legacy in sustainability, our revolutionary Racing With Goal programme is performing as a catalyst for optimistic change and accelerating the applying of revolutionary options to assist restore ocean well being.
About Digital Regatta
Since its creation in 2006 by Philippe Guigné, the Digital Regatta video games have been an incredible success. They permit everybody to compete with the bodily world’s sailors, in addition to with lovers, in every single place on earth. As we speak Digital Regatta is the unique companion of World Crusing (Worldwide Crusing Federation) and co-organizer of the “eSailing World Championship” and the “Nations Cup” on Digital Regatta Inshore. Digital Regatta can be the official and unique recreation of all essentially the most prestigious crusing races on the planet (Vendée Globe, Route du Rhum, Sydney Hobart, The Ocean Race, America’s Cup). The sport is free to play and is on the market on computer systems, mobiles and tablets, with a neighborhood of over 1 million energetic avid gamers.
About Accenture
Accenture is a number one world skilled providers firm that helps the world’s main companies, governments and different organizations construct their digital core, optimize their operations, speed up income progress and improve citizen providers—creating tangible worth at velocity and scale. We’re a expertise and innovation led firm with 738,000 folks serving purchasers in additional than 120 nations. Know-how is on the core of change at this time, and we’re one of many world’s leaders in serving to drive that change, with sturdy ecosystem relationships. We mix our power in expertise with unmatched business expertise, purposeful experience and world supply functionality. We’re uniquely in a position to ship tangible outcomes due to our broad vary of providers, options and property throughout Technique & Consulting, Know-how, Operations, Trade X and Accenture Music. These capabilities, along with our tradition of shared success and dedication to creating 360° worth, allow us to assist our purchasers succeed and construct trusted, lasting relationships. We measure our success by the 360° worth we create for our purchasers, one another, our shareholders, companions and communities. Go to us at www.accenture.com.
About Helly Hansen
Based in Norway in 1877, Helly Hansen continues to develop skilled grade attire that helps folks keep and really feel alive. By way of insights drawn from residing and dealing on the planet’s harshest environments, the corporate has developed a protracted record of first-to-market improvements, together with the primary supple waterproof materials greater than 140 years in the past. Different breakthroughs embrace the primary fleece materials within the Sixties, the primary technical base layers within the Seventies, made with LIFA® Keep Dry expertise, the patented H2Flow™ temperature regulating system, and the revolutionary lighter, hotter LIFALOFT™ insulation. Constructing on Helly Hansen’s proprietary HELLY TECH® waterproof/breathable system, the technical out of doors model has most just lately launched the award-winning LIFA INFINITY PRO™ – the corporate’s most revolutionary and accountable waterproof/breathable expertise so far.
Helly Hansen is a pacesetter in technical crusing and efficiency ski attire, in addition to premium workwear. Its uniforms are worn and trusted by greater than 55,000 professionals and will be discovered on Olympians, Nationwide Groups, and at greater than 200 ski resorts and mountain guiding operations globally.
Helly Hansen’s outerwear, base layers, sportswear and footwear are bought in additional than 40 nations around the globe and the corporate is owned by Canadian Tire Company (CTC). To study extra about Helly Hansen’s newest collections, go to www.hellyhansen.com.
