Social media was designed that will help you keep in contact with family and friends.
Absolutely, TikTok goes past the unique intent.
Only 22% of TikTok enthusiasts throughout the US and UK indicated they use the app to attach with buddies and alternate particulars about their lives.
So what does this imply and how are you going to get extra followers on TikTok then?
You must in all probability be taught why individuals use TikTok within the first place. This fashion, you will know the place to focus your efforts and enhance your probabilities of getting found.
In keeping with GlobalWebIndex, 60% of TikTok lovers use the platform for leisure and to replenish spare time, whereas 24% say they use it for inspiration and studying new issues.
So all we have to do is publish humorous footage of our cats?
Desk of Contents
How to get more followers on TikTok in just 7 steps
3.1.Find your niche
3.2.Keep it short
3.3.Engage with other accounts
3.4.Leverage TikTok trends & join challenge
3.5.Experiment with recommended & trending songs
3.6.Be relatable & authentic
Ought to manufacturers be on TikTok?
Let’s get it straight.
You do not have to be on TikTok merely to verify that out.
Ask your self: will TikTok marketing enable you to with gross sales or develop your attain? Is TikTok related on your target market?
Begin by evaluating your model’s identification and contemplating your goal demographic.
According to research, virtually 50% of worldwide customers are beneath the age of 30. And with regards to gender demographics, practically 60% of worldwide customers are females.
If these figures suit your goal demographic and advertising targets, you are virtually good to go.
You additionally have to determine in case your model may be visually tailor-made to TikTok’s content material sort. The FMCG industry has a neater time creating content material round its manufacturers than different industries, however that does not imply it is unattainable.
Take Ryanair, for instance.
The aviation model managed to achieve virtually 2 million followers and tens of millions of views on the platform simply by staying related to their target market and being quirky!
Understanding TikTok’s algorithm
There’s excellent news and there is unhealthy information.
The unhealthy information is that there’s no magic components to growing followers.
The excellent news is that understanding the TikTok algorithm might help you’re employed with it and enhance your probabilities of success.
The TikTok algorithm is a advice engine that determines which movies show in your For You Web page.
The movies you might even see change over time relying in your viewing selections, interactions, and even your temper!
In the event you’re new to the platform, this comprehensive guide to using TikTok could enable you to higher perceive and use the app.
The right way to get extra followers on TikTok in simply 7 steps
Let’s examine how manufacturers can embrace their enjoyable and artistic sides to suit TikTok’s quick video format and achieve extra followers:
📢 Discover your area of interest
On TikTok, creators focus on a selected sort of subject: leisure, culinary, music, psychological well being steerage, tarot, and homelife how-tos – to call just a few.
Establishing a distinct segment makes it simpler so that you can present content material that helps your space of experience and meets the wants of your target market.
Individuals belonging to a neighborhood and sharing a standard ardour can enhance engagement and entice potential followers to your web page.
When individuals know what to anticipate from you, they’re extra prone to comply with you and keep engaged.
⏰ Hold it quick
TikTok’s quick, high-quality movies have rapidly develop into one of the widespread and pleasing methods for individuals to specific their creativity and spend their time.
Sure, now you can make minute-long clips on the platform. However no, this doesn’t suggest that you could use your complete 60 seconds on your movies.
The typical individual’s consideration span is shrinking. Individuals can be extra eager about watching your TikToks in the event that they take much less time.
Because of this, the shorter the video, the extra potentialities you could have of getting individuals to really watch your complete factor.
🔗 Interact with different accounts
Sew and TikTok Duets are among the many hottest TikTok trends that marketers should be aware of in 2022.
Whereas TikTok Stitch permits customers to take a brief snippet of different individuals’s movies and merge it into their very own, TikTok Duet allows you to publish your video alongside the unique one, with each taking part in on the identical time.
These options can help you have interaction with creators that you just like and are glorious for including to different individuals’s work and boosting your probabilities of being seen.
💃 Leverage TikTok developments & be part of challenges
Over the previous years, TikTok has rapidly grabbed the hearts of the digital natives and develop into the fastest-growing social networking platform so far.
TikTok is now a go-to supply for DIY tasks, style, music, and extra.
There may be all the time one thing new trending on the platform – from challenges to dancing movies.
In the event you take part in viral challenges, TikTok customers usually tend to discover your movies.
Because of TikTok’s algorithm, you possibly can achieve hundreds of followers from a single viral video.
Keep in mind to comply with developments which can be extra widespread in your nation or space and use the suitable hashtag to maximise your outcomes.
🎵 Experiment with really helpful & trending songs
Right here’s a function you could use to its full potential: trending songs.
Nearly 90% of TikTok users shared that sound is key to the TikTok expertise.
According to BusinessInsider, it is common for music entrepreneurs to pay TikTok influencers to advertise tracks.
Though it could be a simple method for the app’s producers to monetize their viewers, TikTok is certainly constructed to advertise movies containing trending tracks.
It is sufficient to take a look at the highest weekly music charts to see that. On TikTok, many of those at the moment are trending.
To determine trending songs, hashtags, and creators, go to trends.tiktok.com.
🌟 Be relatable & genuine
On TikTok, there’s no room for fakers.
The creators’ embrace of honesty contributed essentially the most to TikTok’s reputation amongst Gen Z and millennials.
TikTok customers reveal their uniqueness with each strengths and weaknesses.
Be unique in your method. Do not simply replicate content material as a result of it is trending. Converse from private expertise.
👴 Be affected person
Despite the fact that TikTok strikes quick and new challenges can substitute others in a matter of weeks, try to be affected person and constant together with your technique.
Reasonably than eradicating underperforming content material, take into account selling it or producing further content material to spice up publicity.
Delete your earlier movies provided that you are assured they’re not related to your online business!
It isn’t unusual for a beforehand unsuccessful video to go viral after being closely shared on the FYP web page.
Sadly, sharing great content is not all the time sufficient to attain your social media aims.
You should have a transparent social media advertising technique.
So right here’s what you could do if you wish to go the additional mile:
📈 Use an analytics device to measure your efficiency
To determine whether or not or not you are on monitor to satisfy your online business aims, you could carry out a TikTok audit.
A TikTok audit might help you analyze development by reviewing your organization’s total exercise and analytics.
However, if you happen to’re on the lookout for extra performant analytics providers to help you, you would possibly wish to evaluate these 9 TikTok analytics tools for a successful social media strategy and see which one might help you drive the perfect outcomes.
👀 Regulate your competitors
Why do clients purchase from you or your rivals?
How do different companies promote their merchandise, and why do individuals have interaction with their content material?
To drive optimum outcomes, manufacturers have to determine their competitor’s sturdy factors and determine market gaps.
Researching your competitors might help you spark new concepts and develop your individual advertising technique.
💸 Attempt investing in TikTok advertisements
Finally, setting up TikTok ads is one other method to getting forward of the competitors and growing the variety of followers.
We stated advertisements, not apps! 😜
In any case, that is what TikTok is all about: actual followers and actual engagement.
So do not waste your time making an attempt to extend your numbers with bots – it will not enable you to in the long term.
Nevertheless, understand that this resolution is just viable in case you have a much bigger funds – as TikTok advertisements may be fairly costly.
As a result of TikTok ads are nonetheless new, there’s not a lot competitors, so there’s loads of room to be artistic and get seen by the suitable individuals.
That will help you get essentially the most out of your technique, TikTok Business permits manufacturers to create self-serve advertisements on the platform, supplying you with entry to a worldwide viewers and a wide range of administration instruments comparable to focusing on, advert creation, or perception reviews.
With a 3rd of TikTokers within the US and UK following manufacturers they like on the app, the platform is well-positioned to spice up its business potential.
Understanding how the TikTok algorithm works and utilizing the guidelines on this article might help you fine-tune your approach and enhance your probabilities of being seen.
Discover your area of interest, adapt your materials to the platform’s construction, have interaction with different accounts, be part of challenges and developments, and incorporate related hashtags and sounds in your TikToks to assist create your neighborhood of like-minded followers.
Be constant together with your content material.
In the event you maintain posting, your work’s high quality will enhance, you will develop a routine, and uncover what worth your viewers could derive out of your content material.
Proceed to discover to seek out out what works finest for you.
And bear in mind: authenticity is the important thing for manufacturers to succeed on TikTok!