TikTok’s seeking to assist entrepreneurs higher join the dots between the efficiency of their TikTok campaigns and their backside line numbers, by way of a new partnership with TransUnion that’ll facilitate multi-touch attribution inside TikTok campaigns.
The method will make the most of TransUnion’s “TruAudience” framework, which makes use of privacy-first knowledge assortment processes to offer omnichannel perception.
As defined by TikTok:
“TransUnion’s TruAudience Advertising and marketing Attribution answer assigns credit score for a conversion to a number of touchpoints in a buyer journey. This gives entrepreneurs with the solutions to essential questions corresponding to which advertising and marketing channels and techniques are best at driving conversions, and which particular touchpoints inside a channel are best.”
The system makes use of your level of sale enter, in addition to different information from your corporation database, to offer a extra encompassing view of how every of your campaigns is performing, which can assist you higher perceive the particular affect of every initiative.
Facilitating improved knowledge attribution is quick changing into a key focus, as extra areas look to implement restrictions on knowledge utilization, and each Google and Apple roll out extra express knowledge management choices. Certainly, together with Apple’s iOS 14 update, which prompts customers to decide in or out of information monitoring in apps, Google’s additionally phasing out cookie tracking, which means that entrepreneurs are going to want to search out new knowledge sources to optimize their campaigns.
This new initiative may present a number of the solutions for TikTok entrepreneurs, whereas additionally facilitating broader perception into the affect of your entire advertising and marketing efforts.
TikTok says that these seeking to implement TransUnion’s TruAudience Analytics can attain out to their TikTok Model Partnership Supervisor or Measurement Associate for more information.