TikTok has announced a brand new slate of programming for Latin Heritage Month, together with its first-ever cohort of Latin Heritage Month Visionary Voices, to assist showcase the contributions of Latin creators and companies within the app.
As defined by TikTok:
“For Latin Heritage Month 2023 we’re thrilled to proceed to raise Latin creators and group leaders who’re breaking boundaries and provoking others each on and off the platform. Our Latin Heritage Month celebration will characteristic an thrilling lineup of programming – together with the revealing of our first-ever 2023 TikTok Latin Visionary Voices listing; the launch of our Latin Heritage Month content material hub; the continuation of our #CreciendoconTikTok grant program for small companies; social spotlights honoring the impression and affect of TikTok’s Latin group; an IRL creator celebration of #CasaTikTok in Miami; and extra.”
So, there’s a bit occurring, with TikTok seeking to showcase Latin heritage to the world, in celebration of the various methods during which the Latin group contributes to the TikTok expertise.
TikTok’s foremost focus is its #CasaTikTok group spotlight, which is able to embody a spread of “industry-shifting creatives who proceed to impression TikTok tradition and encourage world audiences”.
Inside this, as famous, TikTok will spotlight 15 visionary creators as a part of its Visionary Voices initiative.
These creators will get particular spotlights all through the month, which is able to assist to increase their presence, and spotlight their creativity to extra customers. TikTok has run varied iterations of its Visionary Voices initiative, which is designed to encourage extra participation amongst minority communities.
TikTok’s additionally partnered with the Hispanic Heritage Basis (HHF) on a brand new funding program referred to as #CreciendoconTikTok, which is able to allow Latin-owned SMBs within the U.S. to use for a share of $200,000 in grants.
“Particular person money awards of $5,000 [will be awarded] to 40 Latin small enterprise house owners who’ve championed perseverance and entrepreneurship of their communities.”
TikTok will even spotlight Latin music on its Sounds web page, whereas additionally showcasing Latin companies and creators from its official profiles within the app.
TikTok has quick turn into a key driver of tradition on the internet, and as such, it’s ready to assist higher showcase cultural variety, and generate extra publicity for various communities within the app. By celebrating these occasions, TikTok has the chance to facilitate broader understanding and connection, whereas additionally highlighting artists and creatives from totally different backgrounds to a wider viewers.
As such, these are necessary initiatives, which might have a big effect.
You’ll be able to be taught extra about TikTok’s Latin Heritage Month initiatives here.