TikTok has announced a new slate of programming for Earth Month, which is able to see the platform promote sustainability and environmental consciousness content material to assist inform and educate its viewers.
As per TikTok:
“Be a part of us in celebrating and collaborating with creators, advocacy organizations, and communities to convey this 12 months’s theme, ‘Put money into our Planet’, to life. All through the month, we invite our neighborhood to find out how they will make a distinction by supporting sustainability and conservation efforts.”
TikTok will showcase content material that highlights sustainability finest practices and recommendation, together with creators that wish to promote sustainability initiatives.
It’ll additionally look to focus on organizations and causes which can be searching for to make change, to be able to assist enhance consciousness amongst its neighborhood.
TikTok has been energetic in supporting numerous local weather initiatives, together with last year’s COP27 UN Climate Change Conference, which it sought to amplify by sending a crew of creators to the occasion to offer on-the-ground perception.
Such pushes are vital, as a result of studies have proven that youthful adults are more likely to engage with climate change content on social platforms than they’re through every other media.
That places TikTok, specifically, in a singular place to tell and educate on this entrance, which is why applications like this may be vastly invaluable.
It may additionally current new alternatives for manufacturers to advertise their very own sustainability messaging, to align with the broader program.
TikTok’s Earth Month programming begins this week.