September is Vogue Month, with a variety of large-scale, industry-leading trend exhibits being held throughout the globe over the approaching weeks, and aligning with this, TikTok has announced that will probably be internet hosting a variety of Vogue Month initiatives.
As per TikTok:
“From September 6 to October 3, be part of us and get your fashion on as we carry you one of the best trend and wonder inspo, particular moments on and off the runway, creators to observe, manufacturers to like, and a lot extra.”
The principle ingredient of TikTok’s Vogue Month push is a showcase of its first-ever #TikTokFashion Collective, which is made up of trend creators from world wide who’ll be sharing their insights within the app.
TikTok can have a devoted workforce for every of the main Vogue Month exhibits, offering on-the-ground insights into every occasion.
TikTok may even be internet hosting its personal “Vogue Month Hub” the place it’ll spotlight all the newest tendencies, and assist to drive trend discovery within the app, whereas it’ll additionally showcase the newest creations from a variety of manufacturers and publishers from world wide.
TikTok’s Vogue Hub may even characteristic tailor-made tabs, together with “From the Runway”, “Trending,” and “Behind the Scenes” to assist trend lovers uncover extra particular tendencies.
The assorted components will invite TikTok customers to have interaction with Vogue Month occasions, and given the rising reputation of trend tendencies within the app, a number of customers will seemingly be paying consideration, and in search of out associated movies in-stream.
TikTok says that all through 2023, world views of the hashtags #TikTokFashion and #BeautyTok have elevated by over 300%, making trend one of many fastest-growing tendencies on the platform.
And given TikTok’s broader reputation, it may present an fascinating window into the happenings round Vogue Month, with these devoted streams offering extra direct entry.
If you happen to’re a trend model, it’ll seemingly be value tuning into the TikTok dialogue, and paying attention to key dialog tendencies.
You may seek for TikTok’s in-app Vogue Hub by wanting up “Vogue Week” or “#TikTokFashion”.