TikTok’s seeking to additional solidify its reference to the music trade, by way of a new partnership with Billboard on an official “TikTok Billboard Prime 50 Chart”.
The brand new, weekly chart will spotlight the highest trending songs on the platform within the U.S., and can additional underline TikTok’s significance as a driver of music curiosity, and a key platform for music promotion and distribution.
As per TikTok:
“The TikTok Billboard Prime 50 Chart is the primary official chart within the U.S. to observe music discovery and engagement on the platform. It’s the verified checklist of the most well liked songs on TikTok every week, giving essentially the most correct document of the present music traits occurring within the U.S. market. The chart relies on a mixture of creations, video views, and person engagement by the U.S. TikTok group, and might be launched weekly on Thursdays.”
TikTok has quick change into an essential consideration for record labels and artists, attributable to its capability to spark high-volume music traits, that may shortly make a monitor the important hit of the second.
Certainly, TikTok is now so influential that varied artists and publishers are creating tracks with TikTok in thoughts, with some even changing the names of their songs looking back to raised align with in-app utilization.
In accordance with a examine revealed in 2021 by MRC Data, 75% of TikTok customers, at the moment, have been utilizing the app to find new artists, whereas 63% indicated that they hear music they’ve by no means heard earlier than for the primary time by way of TikTok clips. Given TikTok’s progress since then, you possibly can solely think about that these percentages at the moment are even increased, making it a extra influential driver of music traits.
It is sensible, then, for TikTok to additional solidify its music trade connection, whereas additionally serving to to additional promote artists that make TikTok hits.
I imply, the one concern right here is that it will additional incentivize music based mostly on TikTok traits. Which will not be a nasty factor, however it may result in extra artists seeking to create key snippets for sampling, which may impression the creation course of.
Perhaps, I don’t know, perhaps artists don’t take into account it to that diploma. However with TikTok driving billions of views based mostly on music, my guess is that at the least some within the document trade try to map out what forms of clips and lyrics inside a monitor will work greatest for TikTok clips.
Both approach, it makes excellent sense for TikTok to companion with Billboard on this new monitor itemizing, as a promotional automobile for TikTok itself, and a method for Billboard to remain related to key tradition drivers.
It’ll be attention-grabbing, additionally, to see how the TikTok chart compares with Billboard’s common prime monitor listings.
