TikTok’s trying to additional solidify its reference to the music business, by way of a new partnership with Billboard on an official “TikTok Billboard High 50 Chart”.
The brand new, weekly chart will spotlight the highest trending songs on the platform within the U.S., and can additional underline TikTok’s significance as a driver of music curiosity, and a key platform for music promotion and distribution.
As per TikTok:
“The TikTok Billboard High 50 Chart is the primary official chart within the U.S. to observe music discovery and engagement on the platform. It’s the verified listing of the most popular songs on TikTok every week, giving essentially the most correct file of the present music traits taking place within the U.S. market. The chart relies on a mixture of creations, video views, and person engagement by the U.S. TikTok group, and will probably be launched weekly on Thursdays.”
TikTok has quick change into an essential consideration for record labels and artists, resulting from its capability to spark high-volume music traits, that may rapidly make a observe the important hit of the second.
Certainly, TikTok is now so influential that numerous artists and publishers are creating tracks with TikTok in thoughts, with some even changing the names of their songs on reflection to raised align with in-app utilization.
In keeping with a examine printed in 2021 by MRC Data, 75% of TikTok customers, at the moment, had been utilizing the app to find new artists, whereas 63% indicated that they hear music they’ve by no means heard earlier than for the primary time by way of TikTok clips. Given TikTok’s development since then, you may solely think about that these percentages are actually even greater, making it a extra influential driver of music traits.
It is sensible, then, for TikTok to additional solidify its music business connection, whereas additionally serving to to additional promote artists that make TikTok hits.
I imply, the one concern right here is that this may additional incentivize music based mostly on TikTok traits. Which might not be a nasty factor, but it surely may result in extra artists trying to create key snippets for sampling, which may impression the creation course of.
Perhaps, I don’t know, possibly artists don’t think about it to that diploma. However with TikTok driving billions of views based mostly on music, my guess is that at the least some within the file business try to map out what sorts of clips and lyrics inside a observe will work finest for TikTok clips.
Both approach, it makes good sense for TikTok to associate with Billboard on this new observe itemizing, as a promotional car for TikTok itself, and a method for Billboard to remain linked to key tradition drivers.
It’ll be fascinating, additionally, to see how the TikTok chart compares with Billboard’s common high observe listings.