A fast observe of clarification for TikTok customers: 10-minute video uploads usually are not gone from the app.
Over the previous week or so, a number of TikTok customers have famous that the 10-minute recording possibility has been removed from the UI.
As you possibly can see on this screenshot, shared by social media knowledgeable Matt Navarra, the choice to report a 10-minute clip has disappeared, with 3 minutes now your longest recording possibility.
That’s prompted many to invest that TikTok hasn’t seen success with longer clips, which has now seen it transfer again to shorter uploads, as a way to re-focus on its core power.
Which can be considerably true, based mostly on what TikTok tells us concerning the change:
“We now have not eliminated 10 minute movies – customers can nonetheless add movies as much as 10 minutes. There was an earlier experiment that allowed choose customers to additionally report movies as much as 10 minutes from the TikTok app, however that has since ended.”
So TikTok says that the one aspect that’s been depreciated is the potential to report 10-minute movies inside the digicam UI, and that customers can nonetheless add longer movies if they want. However the recording course of was solely a check, and TikTok’s now eliminated it.
This might replicate two issues – for one, it doubtless does counsel that 10-minute uploads haven’t been massively widespread, so TikTok sees no purpose to maintain supporting that performance within the app. That doesn’t imply that nobody’s seen success with longer content material, however it appears that evidently both it wasn’t getting used lots, or that customers aren’t responding to longer clips, which is why TikTok’s taking it away as a direct, in-stream alternative.
It might additionally counsel that the longer movies which have been uploaded to the app have typically been edited and crafted in different instruments, with professional customers taking the time to create extra participating, polished clips, that they’re then importing into the app. Which they don’t want the in-app recording performance for – and actually, for those who’re importing longer TikTok clips, you’re most likely going to want to edit them and form them right into a compelling narrative, which might make the TikTok digicam much less obligatory on this respect.
So, the underside line is that 10-minute uploads are nonetheless obtainable on TikTok, however you possibly can’t report them within the app. However you most likely weren’t anyway, so most likely not a large change.