September is Style Month, with a spread of large-scale, industry-leading trend reveals being held throughout the globe over the approaching weeks, and aligning with this, TikTok has announced that it will likely be internet hosting a spread of Style Month initiatives.
As per TikTok:
“From September 6 to October 3, be a part of us and get your fashion on as we carry you the very best trend and wonder inspo, particular moments on and off the runway, creators to look at, manufacturers to like, and a lot extra.”
The primary factor of TikTok’s Style Month push is a showcase of its first-ever #TikTokFashion Collective, which is made up of trend creators from world wide who’ll be sharing their insights within the app.
TikTok can have a devoted workforce for every of the key Style Month reveals, offering on-the-ground insights into every occasion.
TikTok may even be internet hosting its personal “Style Month Hub” the place it’ll spotlight all the newest tendencies, and assist to drive trend discovery within the app, whereas it’ll additionally showcase the newest creations from a spread of manufacturers and publishers from world wide.
TikTok’s Style Hub may even characteristic tailor-made tabs, together with “From the Runway”, “Trending,” and “Behind the Scenes” to assist trend fans uncover extra particular tendencies.
The assorted parts will invite TikTok customers to interact with Style Month occasions, and given the rising reputation of trend tendencies within the app, a whole lot of customers will seemingly be paying consideration, and searching for out associated movies in-stream.
TikTok says that all through 2023, international views of the hashtags #TikTokFashion and #BeautyTok have elevated by over 300%, making trend one of many fastest-growing tendencies on the platform.
And given TikTok’s broader reputation, it may present an attention-grabbing window into the happenings round Style Month, with these devoted streams offering extra direct entry.
In case you’re a trend model, it’ll seemingly be price tuning into the TikTok dialogue, and paying attention to key dialog tendencies.
You may seek for TikTok’s in-app Style Hub by wanting up “Style Week” or “#TikTokFashion”.