TikTok’s giving extra creators the chance to become profitable within the app, with an expansion of its ‘Series’ subscription option, which allows creators to paywall sure content material.
As you may see on this video, Collection allows eligible creators to share collections of content material behind a paywall, with creators in a position to embody as much as 80 movies in every Collection set (every as much as 20 minutes lengthy), basically facilitating long-form content material subscriptions throughout the app.
Creators can cost wherever between $1 to $190 for his or her Collection subscriptions.
Initially, Collection was only available to selected creators, however now, TikTok has set extra particular parameters round who can enroll, with all creators over the age of 18, who’ve over 10,000 followers, in a position to activate this system (pending regional availability).
As per TikTok:
“Starting June 6, 2023, creators in choose areas who’re 18 years or older, have an account that’s no less than 30 days previous with no less than 10K followers, have posted greater than three public movies within the final 30 days, and have no less than 1K genuine video views within the final 30 days, are eligible to hitch Collection. Creators with lower than 10K followers however meet the above necessities can apply by offering a hyperlink to premium content material they’ve beforehand offered on different platforms by way of the Creator Middle within the TikTok app.”
TikTok’s nonetheless working to develop efficient monetization fashions for its high stars, which it must do to maintain them posting to its app. YouTube and IG supply higher monetization potential, and whereas TikTok is the platform of the second, the priority is that if TikTok can’t hold its high creators blissful, they’ll finally drift off to different platforms as a substitute, taking their giant audiences with them.
In some respects, it looks like the large platforms must be seeking to lock up their high creators with unique content material offers, however on the similar time, giving creators extra freedom to monetize in several codecs, increasing their earnings and viewers potential, whereas additionally fueling the content material streams in every app.
Possibly, unique offers can be too restrictive, which then implies that every app is competing on the deserves of its personal monetization providing, which may gas higher, extra profitable revenue streams for stars.
Both method, proper now, every app is working to sweeten its respective monetization mannequin, and TikTok, particularly, nonetheless wants to determine higher income share choices to maintain high creators blissful.
Collection may very well be a giant step on this entrance, by enabling creators to share (and re-share) long-form content material within the app. That’ll give creators extra methods to maximise viewers attain, and extra choices to become profitable from their content material.
It’s one other factor in TikTok’s method, which ought to assist to enhance its creator attraction.
You possibly can study extra about TikTok’s Collection here.