Are you excited for Halloween?
The spooky season hype is rising, and with that, many manufacturers may also be trying to get in on the motion, by creating themed promotions that intention to hyperlink into the Halloween development, and drive extra procuring exercise.
To assist with this, TikTok has published a new overview of Halloween marketing insights and tips, to assist get your in-app activations heading in the right direction.
You’ll be able to obtain TikTok’s full Halloween information here (with electronic mail sign-up), however on this publish, we’ll check out a few of the highlights.
First off, TikTok gives an summary of Halloween engagement, and the way TikTok has helped some SMBs drive extra exercise throughout spooky season.
The notes on the affect of TikTok on Halloween developments is critical, although probably not a shock, given the recognition of the app. For those who’re trying to get a really feel for what’s trending this season, TikTok could be an excellent place to begin, although as you’ll be able to most likely guess, Barbie-themed costumes will doubtless be dominant.
TikTok’s additionally shared some tips about the best way to get began along with your Halloween campaigns, that are largely centered on working with creators and galvanizing UGC.
Which is a key progress focus for TikTok, with the extra interactive focus of the app serving to to drive extra participatory developments. As such, enabling your viewers to participate in the identical generally is a key driver of in-app advertising success.
Tiktok’s additionally shared an inventory of the highest Halloween hashtags within the app:
It’s a easy, however useful overview of a few of the key Halloween development notes and pointers, which may assist to information your Halloween advertising efforts.
You’ll be able to obtain TikTok’s 2023 Halloween Advertising Playbook here.