TikTok continues its e-commerce push with the introduction of three varieties of buying advertisements with expanded placement choices that transcend the For You web page.
The three advert sorts embrace:
- Video buying advertisements
- Catalog itemizing advertisements
- Dwell buying advertisements
The brand new promoting codecs are accessible in TikTok Adverts supervisor by way of shopping for goal ‘Product Gross sales.’
Advertisers can make the most of these new buying advertisements with or with out an e-commerce retailer on TikTok.
Right here’s extra details about every of the brand new advert sorts.
Video Buying Adverts
Video buying advertisements permit advertisers to create shoppable movies for show on the For You web page.
This advert kind combines options from present TikTok advertisements — assortment advertisements and dynamic showcase advertisements.
Video buying advertisements will dynamically mix video inventive and product playing cards into completely different variations. The format may be both product-specific to drive gross sales or a broader model message to drive consideration.
As TikTok gathers knowledge, it’ll optimize a marketing campaign’s efficiency by dynamically selecting the highest changing combos.
When a consumer faucets on the advert, TikTok will create an in-app touchdown web page to raised decide a consumer’s intent to purchase. These pages let buyers study extra about merchandise and redirect customers to a retailer’s web site once they’re able to buy.
Assortment advertisements and dynamic showcase advertisements will stay out there till the tip of the 12 months, then TikTok plans to section them out in favor of video buying advertisements.
Catalog Itemizing Adverts
Catalog itemizing advertisements permit advertisers to advertise product catalogs at scale with new placements throughout TikTok.
One thing advertisers might recognize about catalog itemizing advertisements is that they’re not required to create video content material.
The advertisements permit manufacturers to get in entrance of the TikTok viewers with out making movies, which is a primary.
As a substitute of video, catalog itemizing advertisements pull product pictures from a retailer’s catalog and promotes them in shoppable placements. Customers uncover the advertisements by way of branded content material on the For You web page.
Dwell Buying Adverts
Dwell buying advertisements are particularly designed to advertise dwell buying streams.
The advertisements assist direct individuals from the For You web page to a dwell buying occasion.
TikTok says these advertisements can enhance visitors to a dwell buying occasion by getting it in entrance of people who find themselves prepared to purchase.
Buying advertisements can be found for testing now, giving entrepreneurs and companies ample time to arrange for the vacation season.
Entry to buying advertisements requires advertisers to succeed in “degree one” standing by integrating superior alerts and linking their product catalogs. TikTok has a PDF guide that outlines the entire course of.
Advertisers are not required to make the most of TikTok Store, an in-app ecommerce resolution, to run buying advertisements.
Though TikTok Store can be utilized with buying advertisements, advertisers can direct buyers to an exterior web site.
Supply: TikTok For Business
Featured Picture: Screenshot from tiktok.com/enterprise/en/options/ecommerce/shoppingads, August 2022.
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